Does Anybody Really Like CVS?
CVS is what I would call one of my "forced brands." As in "I'm forced to go there for toothpaste, shampoo, tylenol, ibuprofin, chapstick, etc." When I think of CVS, I think of dingy aisles, far too much merchandise, demonic fluorescent lighting, and bored, surly staff. CVS is the store that you enter and can't wait to exit. No wonder the staff is surly. They're stuck there. And what about the uniforms they're made to wear? Bad colors, bad polyester, bad bad bad. The checkout counters are cluttered with... stuff. Lots and lots of stuff. None of which I need. I read somewhere that CVS's HQ requires each store to stock an overabundance of... stuff. CVS doesn't give a damn what kind of experience I have when I'm there. Oh, the commercials may say they do. But they don't. They really don't. If they did, maybe they'd do something about their stores. Like have Project Runway redesign those uniforms.
Tuesday, September 26, 2006
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