Monday, September 25, 2006

Building Brand You
I've been thinking and reading alot lately about Brands (in my role as communications director for a nonprofit organization), and I decided to make a list of all the brands I come into contact with... those I'm devoted to, those I can take or leave, those I'm forced to accept, and those I really hate but I must face anyway. And they are, in no particular order:

Orbitz
Crate & Barrel
Windows
Google
Pump Daddy
Halo
Atlantis
DC's Metro system
Rehoboth Beach
Gap
Pottery Barn
Enterprise
Safeway
Clif Bars
Sligo Computer Services
CVS
Gold's Gym
Abercrombie and Fitch
Comcast
American Eagle
Disney
Whole Foods
Verizon
Labrada
Dupont Circle
Turner Classic Movies
MTV
Fort Lauderdale
KUSC
Kaiser Permanente
Sensodyne
Mykonos
GNC
Washington, DC
Elephant Theatreworks
See
Mt. Washington
Barcelona
Fast Company
HRSA
Rome

Now I'm looking at each one and asking myself, who likes it? who hates it? what's wrong with it? what's right with it? what can they do to make my experience better? what are they doing that makes my experience great? And maybe, if I ask myself enough questions and come up with enough stuff, I'll have something to add to this blog about them...

3 comments:

Daniel said...

So I'm curious about two things:
1) What is the Rehoboth Beach brand to someone who doesn't live here?
2) What is Pump Daddy?

Daniel said...

So I'm curious about two things:
1) What is the Rehoboth Beach brand to someone who doesn't live here?
2) What is Pump Daddy?

Feenix said...

Pump Daddy isn't a brand, he's a religion.