Tuesday, September 25, 2007

You Do Have People Working There, Don't You?

When I'm pulling up a "new-to-me" Web site, 90% of the time my 2nd click is either on "About Us" or "Contact Us." What I find on that page far to often is either an online form to fill out, or a generic email address.

What I want is: A list of staff and a physical, street, suite number, city state and zip address.

Why do sites continue to act as if they don't have staff? When I can't find people's names, it makes me think:

you're a fly-by-night group that doesn't exist;
you've got your people locked to their desks in the basement;
your employee turnover rate is close to 99%;
you're afraid that listing staff names will give them too much power;
you just don't care.

There's probably no real excuse not to have staff listed on an organization's Web site. Not anymore.

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