Wednesday, May 02, 2007
Ship to Shore Communique
Atlantis Events sent me a response to the comments I sent them regarding their new Web site:
Thank you for your feedback. Honestly, in our 16 years we've tried to sell cruises with a variety of photo images, and the ones that work are the attractive (and therefore somewhat younger) ones. My commentary in the site is correct -- it is marketing after all.
We've tested multiple images, and the ones that gay men respond to are essentially the ones that we have on the site. I don't think it's a question of responsibility, it's a question of running a successful business.
We're very honest with the content. Absolutely every photo on this site is a photo of real guests on a real vacation with us. And if you look a bit close, you'll find that it fairly matches the average age of our guests, which is around 39.
I also think if you look a little close, you'll find it's not all "buff", it's a variety of people in a variety of settings. But sometimes gay men miss the variety and focus on the physique. It's a common thing that we hear.
Also, I think the video content on the site addresses the variety of experience and clientele better than just the static photos.
We are rewriting some of the comments in the FAQ section. Those were written a while ago and need some updating.
I hope this sheds some light on our work and look forward to seeing you again on a future Atlantis vacation.
Thank you again for your comments.