Technorati: Control or Communication?
I'm going to get geeky for a few minutes...
Thanks to 2000 Bloggers, which included my Z-list blog merely because I asked them to, I've seen my Technorati ranking go from somewhere in the hundreds of thousands (which I am led to believe is bad) to somewhere in the thirty thousands (which I am led to believe is not great but not bad). I've had the number of blogs linking to me jump from zero to around 100. Some calls this "link baiting," and Mack Collier over at The Viral Garden has this to say about that:

Amy Gahran says that 'link-farms' such as the Z-List and 2000 Bloggers are wrong, because they game the system, and skew Technorati's 'Authority-Ranking' results. Yeah they do, but that was kinda the whole point, the system was wrong to begin with and needed to be skewed. Some A-Listers might not agree with me, but any site/blog etc that applies 'authority-ranking' to determine that the content I produce here is better than your content, simply because I have more links than you do, is not only wrong, but evil, and goes against everything that's right with blogging.

My sentiments exactly. I put it this way: I currently make no money from this blog. And it's worth $0.00. I call myself a z-list blogger because there's no letter past z. But that's really what it's all about, right? Sure, I like seeing my numbers fluctuate like they have been doing. But right now, my real support comes from new friends who have read this blog, established bloggers who post comments, and the number of visitors I see nightly through Google Analytics. The controversy over at Technorati, with them getting all bent out of shape because 2000 Bloggers has screwed with their precious rating system - it seems to me they're talking out of both sides of their mouth. On the one hand, this explosion of Web-based individually-created content is seen as democracy on steroids (in a good way). Everybody can have a blog! Sign up for Technorati - claim your blog! Do it today!

On the other hand, their decision to block link counts from "linkbaiting" sites... well, I'm reminded of Ned Beatty's discourse to Peter Finch in Network:

"It is the international system of currency which determines the vitality of life on this planet. THAT is the natural order of things today. THAT is the atomic and subatomic and galactic structure of things today. And YOU have meddled with the primal forces of nature. And YOU WILL ATONE. Am I getting through to you, Mr. Beale? You get up on your little 21-inch screen and howl about America, and democracy. There is no America; there is no democracy. There is only IBM, and ITT, and AT&T, and DuPont, Dow, Union Carbide, and Exxon. Those are the nations of the world today."

And Technorati.

Things Do Not Scamper In My Living Room
It seems I have a mouse. A rodent chewed a hole in one of the baseboards while I was gone and has been making like my place was Freedom of the Seas. And I'm on the fourth floor!

I spoke to my building manager, and he had the exterminator in.

The exterminator left a note... well, not actually a note. A modified post-it with printing on it. Kind of a form. So that no extra time can be taken in filling it out, I guess. It cheerily states:

OUR SERVICE TECHNICIAN WAS HERE TODAY
DATE: 2/13/07
TECHNICIAN: A.P.
Treatment was performed for control of:
/_/ Roaches
/_/ Mice (this box was checked)
/_/ Ants
/_/ Rats
/_/ Other
The following area(s) were treated:
/_/ Kitchen (this box was checked, so I won't go into all the other areas, which weren't.)

Please be patient and allow the treatment time to achieve its maximum results.

It looks like the treatment consists of four sticky pads, in the four corners of my kitchen. When I saw these, I was first puzzled, then my head tried to wrap around what would actually transpire with these pads. I came up with two options:

1. The mouse would trample the pad, which would leave marks on his feet, which would then be visible on my carpet and lead me to where he is; or,
2. The mouse would get stuck on the pad, his fur get all matted with the sticky stuff, and he wouldn't be able to move - and I'd find him, looking up at me, knowing that I will bag him and toss him in the garbage in the alley. I can hear him now: "Yeah, sure, destroy me and everything I stand for. But remember, every time you see those mouse ears, or hear the Mickey Mouse Club March, or watch Gene Kelly dancing with Jerry the Mouse in Anchors Aweigh, think of my heritage, and the death you've sentenced me to."

From a customer service standpoint, I would have appreciated a little more advice on exactly how to handle the traps in my kitchen, if only to keep me from obsessing over How To Handle Finding The Mouse In Dire Straights At 6 AM On A Wednesday.

I'm Sorry, You're Mistaking Me For Someone Who Cares
It seems like I dig more and more detritus out of my postal mailbox daily. Real estate flyers, carpet cleaning coupons, solicitations from countless nonprofits. So it was with glee that I read Marc Sirkin's post "How the New Web Transforms Your Organization" at his "NPMarketing" blog. True, the title of the post doesn't quite hint at the gems to come... but down inside, past the Sheryl Crow picture, is his "sample of how any typical NPO might currently treat you." This is a clever and true accounting of how those newsletters we get in the mail fail to impress us, and keep returning in one form or another to continue in the same manner.

My favorite part: "A few weeks later, you get a direct mail piece from that same organization. It includes mailing labels, but you chuckle because the last time you sent a letter was NEVER. Everyone you know is on email and you pay your bills online."

Actually, I like the mailing labels. But I digress... Marc's piece made me think about a newsletter I receive from a former employer...

It arrives roughly every quarter, a glossy newsletter from a this large, national education organization. The newsletter tells me all about the programs going on, how many kids are keeping their heads and hearts in handy, healthy order, who's given big bucks lately.

Great. Marvelous. Wonderful. I find it hard to care.

See, I was an EMPLOYEE there. I was never a MEMBER. So the soft-sell tactic of keeping me informed on the organization's progress in the hopes that I would give mu-nay ($ - which I'm asked for in a separate mailing) not only doesn't work, it doesn't keep the publication alive in my condo for more than 30 seconds - it goes right into the trash.

I would tell my former employer to save the postage and remove me from the mailing list, as I have no intention of giving any money. But I have a retirement fund of some sort with them, which I'll start receiving at 65, and I don't want them to remove me from that list. Plus I also want to stay informed if anything happens to that pension.

A couple of years ago, some former colleagues put together a reunion of some of the organization's employees. Nothing fancy, just a pay-your-own-way dinner at a local restaurant, and a chance to catch up with people we hadn't seen in a long time. It was fun. We were engaging each other with stories of our times at the organization. Nobody spoke of the organization's mission, vision, guiding principles, etc.

If my former employer really wants to get closer to me, and THEN ask me for money, I need to be treated as a former employee, someone who worked for the company. They've mistakenly pegged me as an alumni of the program.

Living in DC
Whole Foods, P Street, yesterday. My groceries are all bagged, I've swiped my debit card through the debit card reader, and I opened my wallet to extract a twenty-dollar bill.
"Oh, and can you give me a ten and two fives for this?" I ask the young lady at the cash register.
She gives me a look like I've either asked her to discuss string theory or murder the person behind me.
"How are you going to pay for the groceries?" she asks.
"On my debit card," I say. "I just passed it through the reader."
"Oh," she says. She punches a couple of buttons on the register, takes my twenty, gives me the change, and hands me my receipt.

I guess I didn't realize I was being so... obtuse.

Circuit Breaker
There were 3700 passengers (3695 guys and 5 women) on the Freedom of the Seas last week, and that is way too many people. Naturally, a significant portion of those guys were of the buff, tanned, athletic, handsome gene pool. Early on I could tell there was something different about this cruise, as the first half of the week was slightly marred by the overabundance of circuit party types who didn't follow the first unwritten rule of any Atlantis cruise: when you pass somebody in the stateroom hallways, you always say hi. From some buff bodies I received a few icy grunts. And the guy across from my stateroom let fail his half of a short, basic conversation I started. It got to a point where I judged friendliness by the shape of a body advancing toward me. Too much muscle meant too much attitude - and it didn't take all that much muscle. I wondered if I was noticing this because I'm now a much more seasoned "cruiser" and can view the scene with a more focused eye. But then a number of other people on the cruise made comments about this phenomenon, speaking of the "ice queens" on board.

As gay men, I think we somehow believe that we can all treat each other with friendliness and respect, since we were all subject to the same fears and humiliations and societal hatred when we were growing up. When we run up against the dreaded "attitude," especially from someone we find attractive, our gay grid of a belief system is shocked into disarray - not to mention the fact that it hurts!

I ran across a quote - a question, really - that speaks to this, on Life Beyond Code:

"What do you see when you see people?" The speaker goes on to explain:

We can have an instrumental view of people and see them simply as means to achieving our ends. Or we can see them as humans deserving of our respect, care and attention. Ancient practices of hospitality grew from choosing to see the “stranger” as a person and not a threat. Civility which is much lacking in our world also comes from a willingness to examine our perspective on others.

Saying hi to everyone you pass in the stateroom hallway equalizes the whole experience. If we choose to say hi to everyone, we aren't seeing people as a "means of achieving our ends" (whatever that may be...)

And who knows, me might meet someone who will end up important to our life.

I Didn't Even Watch the Commercials
The American Airlines flight from Miami landed at around 6:30 last night, depositing a bunch of guys from the cruise into the frigid locale of Washington, DC. The flight's captain announced over the plane's PA system:

"Thank you for flying American. We hope you have a great night, and Happy Super Bowl!"

Um, tell me, since when did Super Bowl Sunday achieve the top level of calendar observances which instigate their own specific greeting?

A Marketing Golden Rule
Atlantis Events (the gay travel charter company of which I am an "alumnus" - having traveled now on four of their vacations) maintains a Web site plastered with pictures of buff male bodies, youthful and athletically energized, all hanging out with other handsome buff young gentlemen by pools, on beaches, and striding through picturesque locales. I'm going to forget for the moment that I've bought the Atlantis product, and click through the site for the first or even the fifth time.

In doing so, I'm bound to conclude Atlantis isn't the vacation for me. That is, since I'm not one of those buff gorgeous athletic perfect specimens. But the funny thing is, Atlantis still wants to be your travel agent, even if your 65, 120 or 280 lbs, working too hard at your job to maintain your body at the gym, and bald with glasses.

How do I know this? Well, Atlantis tells me so, right on their FAQ page:

"Do I have to have a great body to fit in on Atlantis?
Very funny. Seriously, while we have some great bodies in our brochure and website (remember it IS marketing after all), Atlantis is really all about being yourself and feeling great about who you are. Whatever shape you’re in, you’re going to feel right at home on Atlantis. We promise."

Focus on those words in the parenthesis - "remember it IS marketing after all." Now read this from Seth Godin, who has incredible insight on marketing today:

"My hopeful side says that marketers should start taking responsibility for what we do, and start marketing to people the way we'd like to be marketed to. The cynical side of me realizes that this isn't bloody likely."

While Seth's quote comes from a post on the recent Aqua Teen Hunger Force advertising debacle, his words resonate throughout his blog. And they've made me question why Atlantis feels it has to constantly parade the A-Gay pictures in order to make sales. To me, it's disingenuous to market your product this way - ESPECIALLY when you then have to retract the message your images carry. You end up sending two conflicting messages. In essence you're simultaneously promoting and negating your brand.

I'd like to ask Rich Campbell, CEO of Atlantis Events, what are Atlantis Events precisely? Playgrounds for the genetically gifted? Or experiences for us all? I'm confused.

There's a very easy way to resolve this dilemma. Post pictures of actual Atlantis guests, in a wider range of ages and body types. Show us we're going to "feel at home." Then you don't have to tell us.

Do you really think bookings will suffer?

Where Winter Has No Meaning
Just got back this evening from an incredible Atlantis cruise to Puerto Rico, St. Maartin, and Labadee, Hispaniola (aka "Haiti"), and I was overwhelmed by the fact that there are places on this earth where winter is irrelevant.

I'm tanned, burned, mellow and in heavy denial. Denial that I'll be returning to work on Tuesday after using Monday as my re-entry day. I'm also over-tired, over-danced, over-spent, over-socialized, over-baconed (which I thought was impossible) and under-hydrated.

The actual cruise itself was a 24/7 festival of meeting new and interesting/exciting people, and signs of a community continuing to divide itself. I suspect I'll be writing about the past week in the next few days, but I won't bore you with all the specifics of my day-to-day activities. That would be the equivalent of "Earl and Belinda's slides of their trip to Cancun." Instead, I'll try to present some observations on the gay community through the lens of a rarely-experienced gay microcosm: our ongoing worship of beauty's tyranny, the aging gay man's battle for self respect in spite of reality, the messages we sell ourselves while we ignore the messages we try to tell ourselves, and the secrets to stability while boogie-boarding one of those surfing pool things.

It May Be Cold in DC, But the Heat's On at WETA

WETA's change to all classical has rubbed some station supporters the wrong way, causing some electricity. The controversy is profiled in today's Washington Post. In "WETA Hears Some Static Over Switch To Classical" the public broadcasting station even admits to putting the listener somewhere, but Not First.

"[WETA general manager] DeVany said the station was under no obligation to inform listeners. "We're allowed to do this" under WETA's bylaws, he said. "There are certain circumstances when we have private or closed meetings." One such circumstance, he said, is when changes "could affect employees, and a change in format could affect employees."

While the switch is going to save the station tons of bucks (in not having to air expensive programming like "A Prairie Home Companion" and "Car Talk"), not informing current listeners of the big change has understandably made a number of people angry - and I feel for them! Listener Tim Potter of Frederick has the last say in the article:

"I'm pretty disappointed, and I can see how contributors feel betrayed," Potter said by phone. "You expect this sort of thing from a for-profit company, but not from public radio. "It's a bit like advertising a product and then doing a bait-and-switch."

Oprah Hogs the Spotlight
Why is PBS showing a documentary on Oprah Winfrey? Why are they giving extra broad and cablecast time to someone who doesn't need it? Oprah's on TV all the time... if it's not her show, then it's something called "after her show." There are millions of other African American lives PBS can showcase. Why does it have to be the woman who practically owns... Oh, wait a minute, I know why they're doing it - money. PBS is thinking, with a show on Oprah, we'll get tons of eyeballs. Ratings.

They May Want Me Back, But I've Moved On
WETA-FM has gone back to the all-classical format they abandoned in favor of the all-talk format... and WGMS has metamorphosized into WETA in some kind of mad radio-dna-splicing phenomenon. You can read all about it in today's Washington Post article on the merger, which makes the whole affair seem like some clandestine operation done in the dead-of-night. We don't hear anything about the classical music audience until halfway through the article:

"It made sense for these two organizations to come together," said Joel Oxley, Bonneville's top local executive. "Both sides agreed it made sense for their stations and their listeners. This saves classical music in this market and arguably puts it in a better place than it is now."

See, the station comes first, and the listeners... don't come first. And I contend you have to do a whole lot more to save classical music in this market. The article speaks of WGMS's 18,000 classical music CDs (which are going to join WETA's 25,000). The way WGMS has been playing music this past decade, I thought they only had 10 CDs.

I'm still miffed at WETA, especially after I sent them an email when they changed to all talk. I said in the email "I've been a listener since 1974, and I've watched as the station devoted less and less hours to music. I now have no reason to listen to WETA at all." I received an email back, stating "We hope you'll continue to listen to WETA as there will now be many programs from which you can choose."

Got news for you WETA - I've moved on to CPR in Denver and KUSC in Los Angeles, via the Internet. I'll probably wake up to you, but I've gone out-of-state for my soundtrack at work.

Sometimes Waiting Isn't All That Bad
My throat had been scratchy all week, and I was constantly trying to dislodge something from my bronchial tubes. But I could still breath and wasn't doubled over in a wheezing asthmatic coughing fit. So I called my doctor's office - Kaiser Permanente - on Friday morning before I went to work. "We can see you at 10:50 this morning," the appointment rep on the other end of the line said. I took the appointment, the office being a five minute walk from me. I've had Kaiser for years, and the one thing they've consistently delivered on is this kind of acute illness treatment. Simply put, if you're sick, they can see you quick.

The waiting area was mobbed with coughing, generally miserable-looking Kaiser members. A nurse called me into the examining room after just a couple of minutes. She weighed me, took my temp, blood pressure, heart rate, etc. All excellent. "Your doctor will be here to see you in a few minutes," she said. "You're the next patient on her list, and I'll check back to make sure you're seen soon." She was very friendly and cheerful, and left me sitting on the crinkly-paper examining table.

The few minutes ticked by and then started piling on, one after the other. I leaned back, the examining table inclined in a half-sitting position. I closed my eyes. I started thinking about getting back into work and starting on a project, going through the steps in my mind... and dozed off. Not long, not even a few minutes. But long enough to know my awareness shut down briefly. I snapped awake. Then the doctor came in. "Everybody's got a cold today," she mentioned. "Including me," I said.

I tell this story not because there's any great outcome to it, but to give a counterpoint to all the bad customer service I seem to find in DC. On this day, I was ready to wait. All I had to do was get back to work, although my doctor said "You might as well go home and rest." I had too much work to do. This has been the kind of treatment I've gotten from Kaiser all the years I've been with them - if I need to see them fast, they can get me in.

Now if they can just work on getting to me on a timely basis for diagnostic, preventive, or specialized care!

P.S. The cold got much worse after I picked up my prescription. Had to miss a party on Saturday night. But that's not Kaiser's fault. Just my rotten luck.

Noro, the Drama Queen of Viruses
With just slightly over a week to go before the World's Largest Gay Cruise casts off from Miami into the Eastern Caribbean, the Norovirus is commanding about as much media attention here in DC as the battle on Capitol Hill over the President's troop escalation desires for Iraq.

Noro struck the Freedom of the Seas back in December. Not content with making its sufferers absolutely miserable, this DNA-in-protein-coating has gone on to grab the spotlight at the Dulles Airport Hilton, stowed away aboard QE2, gone to prison in San Quentin, and according to the Contra Costa Times is rampaging across the US (probably in a pimped-out Hummer.)

The Dulles outbreak is interesting, in that approximately 100 Hilton guests were struck down, and 20 hotel staffers. The QE2, according to Cruise Critic, saw "6 percent of the ship's 1,652 passengers and 2.7 percent of its 1,002 crewmembers" afflicted." And I seem to remember that the Freedom outbreak felled a couple of hundred passengers, but only about 30 or so crew. So, how come more crew aren't affected? Maybe they're trained thoroughly in washing their hands, as well as using rubber gloves in meal preparation and stateroom maintenance...

"Norovirus outbreaks aboard cruise ships generally are less a problem caused by the ship and more a problem caused by ill passengers who don't want to miss their long-planned vacation," according to a January 6 article in the Atlanta Journal-Consitution.

Come on people, let's start buying some travel insurance! That way, if you have to cancel because you're sick before you depart on vacation, you'll get your money back!

As for the upcoming cruise, I haven't seen any special dispatches from Atlantis addressing the outbreaks. Hopefully the ship will take extra precautions. Royal Caribbean has signs all around about it, as well as hand sanitizers everywhere you go. But as I can tell you from first-hand experience, there's really no way to tell you've got that kind of bug until it's right on top of you - or cascading right out in front of you, as the case may be.

P.S. Here's a link to my post on preventing this nasty thing from climbing aboard...

There Is No A-List

My blog is worth $0.00.
How much is your blog worth?

Fort Lauderdude and I engaged in a spirited conversation last night, in which he asked me "how does one make money from a blog." I launched into a dissertation on publishing, traditional barriers to entry for writers, blog ranking and marketing, A-List and Z-List bloggers and on and on. Then I pointed him to the most excellent writings of Hugh McLeod over at Gaping Void, especially three of his Random Notes on Blogging:

24. You think A-Listers are arrogant bastards? You should meet the B-List.
25. There is no A-List. If you think there is, you’ve missed the whole point.
26. There is an A-List. Fuck with us and we’ll have you destroyed like stray dogs.

I think Hugh really has a good point with #25. I tell myself that over and over. Because with the barriers to entry for publishing now at an all time low, it's not about being in the top 10 of anything. Google Analytics shows me that people are cruising "krooz." The "Long Tail" tells me small niches are good. "The splattering buckshot method of marketing," I told Fort Lauderdude, "is finally getting its comeuppance."

Who cares if I'm the fifty-billionth person to link to something. It's about creativity. It's about communication. It's about the human need to connect at some level.

That's what I tell myself. Even though my blog is worth $0.

A Bit More On This Passion Thing
From Steve Pavlina's insightful Personal Development Blog:

Do what you love, but be damned sure it’s profitable. If you do work you love, but it doesn’t generate income, your business will fail. If you do work you hate, but it generates income, your health will fail… and your business along with it. If you can’t do what you love and make it profitable, you’ve either got a hobby or a headache, not a sustainable business. Don’t settle for anything less than passion and profit.

More From "This Passion Thing Is Way Overrated"
I found another blog posting about passion - more of a quote really, although it generated some great explanations - on Bob Sutton's Work Matters. The quote is #2 on his "Ten Things I Believe" list:

Indifference is as important as passion.

Someone else believes the same as me!

I've believed for years that even if you love something (the way I love music, movies, theatre and a bunch of other things) then it's ok, if not totally necessary, to have a good dose of healthy disregard for it also. You need to be able to see the parts that don't work, that are dumb, boring, "not all that," and you need to get away from it too.

Any really cool thing I've done in the past (Philadelphia-DC AIDS Ride, performing at Carnegie Hall or at the Kennedy Center Honors, writing a full-length play and seeing it performed onstage) has always been followed by a feeling of having to get far away from it. I always thought this was a negative quality in me - some sort of laziness inherent in my immoral being - but now I'm really seeing that it's a necessary part. The trick is to come back to it at some point, because there may be new things that have come up in the interim that'll take me to the next step.

In other words, I've had to become indifferent to some things I'm passionate about in order to continue that passion further.

Plus, that indifference may have kept me from pursuing a course of action that I thought I needed to pursue (writing another play, even though I didn't have an idea for one), instead of the action I wanted to pursue (starting to write screenplays that were actually there in my head).

Do What You Love? How Do I Do That?
I feel a kinship to the people who submitted questions for a podcast (on Escape from Cubicle Nation) centered on Finding What You Are Supposed To Do With Your Life.

The questions others asked that I ask too:

- Given the choice between idea that you're passionate about that might take forever to make you any money, or an idea that just came to you one day, that you kinda sorta like, that looks like an easy money maker, which do you pursue?

- ask Martha if she has any new insight or ideas related to making the plunge without hitting bottom...

- How do I start to execute on what I know is my real calling? More important...how do I execute when I have a househould to support, without risking the cardboard box under a bridge scenario?

and my personal favorite:

- Do you have to be willing to do something 24/7 for no money in order to conclude you're "passionate"?

I'm going to have to listen to this podcast, when I get a few minutes - or more like 60 of them, as I'll have to figure out how to listen to a podcast in the first place.

Maybe they could spend a little less money on advertising?
Had an epiphany the other day. I realized that television advertising does nothing to influence what products I buy, what vacations I take, what services I purchase, and what I eat. I took a look at an earlier list I posted - the brands I pay into for goods and services and/or associate myself with - and found I could not remember a single advertising spot they've produced. Nor could I say that TV ads influenced my decisions to purchase from them. I've even been paying more attention to commercials over the past couple of days, to find one spot that is either for something I buy, or would make me buy something. And while there are Comcast and Enterprise and Disney commercials, they never swayed my opinion and made me search them out.

So, maybe some of that money spent on producing ads and buying time and researching viewers could be spent on something a bit less fleeting.

One More Thing I Hate About Working in an Office

The Box of chocolate covered macadamia nuts.

Read the other things...

A Mouseclick for My AAP
Re-Imagineering dug up this cool quote from Walt Disney...

"Americans are a sociable folk, we like to enjoy ourselves in crowds, at sports arenas, at picnics, fairs and carnivals, at concerts and at the theater. Above all, we like to laugh together - even at our own shortcomings."

Regardless of the revisionist history of the man, Disney was an icon of mine when I was a kid in the sixties. He was pretty much the sole purveyor of high quality imagination and fantasy experiences back then.

"We like to enjoy ourselves in crowds..." I'll remember that over the next couple of weeks.