Now That's Real Viral Marketing
Royal Caribbean's Freedom of the Seas (the big boat slated to ferry January 2007's Biggest Gay Cruise in History to sun, surf and sand) just experienced an outbreak of Norovirus. I'm guessing Atlantis will be working extra with Royal Caribbean to make sure an outbreak doesn't occur on our cruise. But just in case they aren't, here are some resources to help everyone's upcoming experience a happy one... and it seems that one of the best ways to keep the microbial spiky golfball from spreading and/or not catch it goes way back to our earliest years - see the "Ounce of Prevention" brochure below...

St. Petersburg Times article "Viruses Board with Passengers"
CDC's FAQ on enteroviruses
CDC's "Ounce of Prevention Brochure"

Ahoy
Been reading all about Citizen Marketers, Viral Marketing, Word of Mouth Marketing - and I've been wondering: what brand/product/company am I so passionate about that I go out of my way to promote? I looked over a previous post in which I listed a bunch of brands in my life and see only one that's turned me into a blathering WOMM -bat.

Atlantis.
As in Atlantis Events.

Some background. For years, friends would go to Provincetown and return with suitcases full of good things to say about the destination at the end of Cape Cod, almost likening it to a gay Disneyland. Friendly people, tons of guys, a whole different world, lots of fun. And so, a couple of years ago, I went there. It was quaint. I bought some clothes. The beach was huge. The Boatslip made these awesome Planter's Punches with 151 poured down the straw - you got blitzed just holding the cup. I ran into a board member from work. Somewhat inebriated, I chatted with John Waters. And I had... just an ok time. We had two days of cold rain. All the bars had cover charges. They closed at 2am. The people? Just kind of friendly.

Last year, I went on my first Atlantis cruise. The Eastern Caribbean, in January. Two nights out, I start throwing up. I collapse. My cabin mate somehow gets me to the infirmary. The doctor sticks IVs in my arms. I'm yelling because I'm in so much pain. Drugs drip in, along with saline. It hurts. I spend the night down there, on deck one, drifting in and out of lucidity. Blanketed, shivering, I pass out into very strange dreams. And it didn't stop there - diagnosed with a stomach virus and severe dehydration, I'm quarantined for three days. I wasn't until the day quarantine lifted that I started feeling better.

I flew home afterward and immediately signed up for the same cruise, scheduled to depart a year later. Then I signed up for another Atlantis cruise, to the Mediterranean.

Why?

Part of me was thinking "I'm getting it right this time." But I also responded to what I was able to enjoy on that unfortunate maiden voyage. Incredible weather. Ports sailing past my balcony. Room service - for free. Even if it was soup and crackers for a couple of days. Tons of friendly guys. And two sets of committed staff (Atlantis and Royal Caribbean) determined to make me feel welcome and eager for me to have fun. Oh, and the infirmary staff was awesome too. One of the nurses was so excited when I was able to get off the boat in Labadee.

Now I've been on three, with the second light years beyond the first and the third even better. But I not only signed up for more cruises - I talked friends into going.

I'll admit to feeling a bit ridiculous, marketing Atlantis cruises like an unpaid ambassador. And here I go, doing it again. Of course, the whole experience isn't all THAT perfect. Meeting a ton of people, one is sure to meet some absolute jerks. But I've only really met one, and I can't blame the companies on that. And while there are all ages and kinds of guys on the boat, the high percentage of stunning hunks can make one feel somewhat inadequate. But Atlantis takes care to address some of these issues on their Web site, and sends out a top ten list of ways to get the most out of the experience. My favorite: "Smile. Say hi to everyone. Be friendly. Go ahead, talk to that cutie who you think would never give you the time of day. You may be pleasantly surprised!"

Maybe it's unfair to compare two radically different vacations. On one, the accomodations stay still, on the other, they move. Or maybe not, considering that neither was a monetary bargain. Sure, there was a ton of acceptance in P-Town - how could there not be, with Commercial Street crawling with us? But on the cruise, I felt as if the world were gay. I've talked up the awesome times I've had with just about anyone who would listen, and I'm wondering how the hell am I going to cope with only one sailing in 2007.

There is one problem, though, that the Atlantis Web site doesn't do a great job of addressing: at the end of the cruise, you have to go home.

Who's the Real Innovator Here?
If you're like me, you've seen that Vehix.com commercial about a hundred too many times. You know the one I'm talking about. The two guys are presenting their ideas on how to improve the Vehix customer experience to their boss. The Geeky Nerdy Unpopular Unattractive (or GNUU) guy comes up with these ridiculous ideas, like supplying a computer screen washing (complete with hunky window cleaning dude rappelling down to squeegee the GNUU's laptop), and replacing the mouse with a steering wheel so the Vehix customers can simulate driving while surfing the site. The co-worker, Mainstream Cute Company Guy Dude (or MCCGD) comes up with online videos showing the cars in action. And to which of them does their boss, Mr. I'm All Muscley Under My Suit, give the approving nod? MCCGD of course. And why shouldn't he?

But there's a big problem here. After seeing these ads a number of times, I'm thinking GNUU is much more creative, willing to go with a new idea even if it isn't immediately applicable or even manageable in the long run. MCCGD just comes up with the same idea, over and over (and over.) He's playing it safe. He wants his bonus, or his raise, or the opportunity to see his boss naked. And it's all too clear that Mr. I'm All Muscley Under My Suit likes MCCGD's one idea because MCCGD is better looking than GNUU. But for my money, I'd pay more attention to GNUU. He's an idea factory. What other ideas does he have jotted down on his yellow legal pad? There's gotta be something that works. And who knows - MCCGD probably stole his one idea from GNUU's thousand.

Living In DC: You Have To
How many times a day, a week, or a month do I hear "you have to..." from store employees and other customer-service front line people as they're about to guide me to what I'm asking for? Much too frequently, I'm finding. Today's incident happened at Kaiser Permanente, where I went for my flu shot.

The guard at the front desk did start promisingly by asking "may I help you?"

"Which floor are the flu shots on?"

"Oh no, they're not doing that anymore. It stopped on the 20th. You have to call your doctor for an appointment."

I'll attempt to be somewhat positive about this, and consider some other responses he could have given me, responses not placing everything on my shoulders, which I feel "You Have To" does.

How about:
"I'm sorry to say the walk-in flu shot clinics are no longer given on the weekends. However, your primary care physician will be glad to make sure you get one. Just call for an appointment. I can give you the phone number if you'd like."

Or:
"Unfortunately, the last weekend clinic was on the 20th. But if you'd like to wait, I can call upstairs and see if there's anyone who can help you."

Or even:
"The last walk-in clinic was on the 20th. But if you go to after-hours care on the third floor, they may be able to help you schedule one for the near future."

Heck, I'd even settle for a "sorry you had to come all this way for nothing" after the original "you have to blah blah blah."

"You have to" says to me "Whatever it is you want, you can't get it here, and even if you can, I'm not going to give more than a bare minimum of help for it, because it's just not my job to help you more than that."

Last week, I got "you have to" at the post office, where I was told "you have to stand over there and put these stamps on the envelopes." I heard it in an office building lobby, when a security guard said "you can't sign in all those people under your name. They have to sign in themselves." And I get it when I'm swiping my debit card at the doctor's office, and the receptionist says "you have to wait until I pull up the program. Try it again."

I'd be glad to. Could you also try again?

The Official Krooz Holiday Wish List
In the spirit of angering a barrista, here is my Official Krooz Holiday Wish List...

This Christmas, I wish:

the earth would receive a message from outer space confirming there's intelligent life elsewhere in the universe...

DC stores, bars, and other services would extend me the same stratospheric level of customer service that I receive from the front desk guys in my office building...

gym memberships and personal training were tax deductible...

for no more Ben Stiller movies...

The HO-HO-HOliday didn't have the stranglehold on the media and the economy it enjoys right now...

classical music would return to WETA-FM...

Kickass Zombie Movie's fourth draft were finished...

Chris Meloni, John Cena, Jason Cameron, or their lookalikes, would chase me down, grab me by the shoulders, and ask me out to dinner (or Starbucks)...

for 27-inch biceps...

there were more cavemen in DC.

Not with a boom, but with a fizzle...
Lately I've had this feeling I'm aging out of the system, and today I read that I'm not the only one. As reported on Five Blogs Before Lunch, a Harris poll found:

...nearly two-thirds of Americans say they believe that most TV programming and advertising is targeted toward people under 40. The study, whose results have been summarized in an AP article, say that more than 80 percent of adults over 40 say they have a hard time finding TV shows that reflect their lives. Thirty-seven percent of baby boomers who responded to the study say they aren't happy with what's on television.

Which probably explains why I keep Turner Classic Movies on all the time.

But this has even deeper ramifications when it comes to the subject of the Aging Gay Man. We're all used to finding the universal (i.e., "somewhat gay") in most television and movies. And we flock approvingly to the few crumbs Hollywood throws our way. But try to find something that speaks to those of us balanced on the pinnacle between 40 and 50, and you come up way way short. Not even our own media helps us, as it's plastered with the young, smooth and nonfat. Where's the big budget movie or weekly TV show featuring GMEA (gay men eating alone), the difficulties with dating after 45, or the pursuit of bodily perfection in the middle age years? It's not that advertisers don't think there's a market for it... it's just that we don't fit into their long-range plans for selling soda.

(I'd even settle, at this point, for a gay character on Jericho, someone who would have to defend being gay in a town that's still doesn't know if there's any civilization left...)

What Story Am I Telling?
Back in 1997, Tom Peters wrote: To be in business today, our most important job is to be head marketer for the brand called You. Well, that's stuck in my head now for 9 years... and only today did I get a full understanding of what he meant (ok, so I'm kind of dumb.) I had an awakening after reading this post by Seth Godin on, of all things, JetBlue and the TSA. In a nutshell, I started asking myself "what story am I telling about myself through my words and actions?" It's the story that enters the room before I do (but doesn't order drinks for both of us.) And whatever story it is, well, that may very well be Brand Mike. Now, after a full day of work (following a full four days off), my brain isn't up to ferreting out all the meanings and examples contained in the statements above. But this combination of ideas is bringing an interesting focus to my thinking, especially about guys. And I'm considering "what kind of image am I projecting" instead of "how can I make myself more attractive?" The second question has lead me to an answer having to do with spending thousands on personal training and hundreds on clothes, protein, and cocktails (alcohol, as we all know, being very beneficial in any thinking process.) I'm not sure what this all means in the long run. I'll have to give it more thought.

The Best Was Yet Last Night

In reviewing Tuesday night's NBC special "Tony Bennett: An American Classic," The Hollywood Reporter quipped: "Bottom Line: The best thing of its sort that you will ever see." And I have to agree. The birthday salute to the 80-year-old "grand old man of pop" was an hour of breeze, on-the-spot and dead-right orchestrations, cool dancing... and an hour too short. My favorite parts: the sixties television studio variety show re-creation (for the song "The Best Is Yet To Come"), and the duet "Just In Time." It was all perfect - and totally devoid of pretension. Just how perfect it was became immensely clear during the Target commercials, which were exceedingly ugly - black and white plus glaring red, featuring all of the singers in the special as if they were photographed by bad pararazzi. Hopefully, NBC will show this again, soon.

Living in DC
I was in Cosi recently, around 2pm on a Wednesday afternoon. I don't frequent the place much, since I take my lunch to work, but I do know they get the customers in and out quickly...if you happen to get there at noon. I had just gotten my Turkey Light with Carrots instead of Chips and went to pay for it. I stood there, in front of the cash register, while four employees behind the counter not only ignored me, they looked at me a couple of times AND THEN went on to ignore me some more. It was like I was traveling at light speed, and the employees were standing still.

A woman walked up beside me, holding a salad, ready to pay. Now there were two of us in the holding pattern.
"This must mean our food is free," said the woman to me.
"I was just thinking the same thing," I said.

Since I had just come from the gym and was hungry and cranky, I took it upon myself to get some service.

I said, in my loudest, reach-to-the-back-of-the-theater voice (trained through singing, radio announcing, and being generally obnoxious):

"HEY, IS THE FOOD HERE FREE THIS AFTERNOON OR DO WE HAVE TO PAY FOR IT?"

My words echoed off the hard tile surfaces.
An employee looked at me.
"I'm sorry sir, but she's counting out the register and leaving and I'm just now coming on."
"So does that mean," I asked, "we have to pay for the food?"
"I said I'm sorry sir, but she's counting out and I'm coming on."
"But does that mean we have to pay?"
Finally, another employee advanced to the cash register.
"May I help you?" he asked.
The woman with the salad looked at me.
"Thank you for doing that," she said.

Whoville
About his high school days, a DC-based blogger wrote:

I remember sitting at a lunch table with the "cool" people one day. One of the "cool" guys leans over to me and says, "Why are you here? No one wants you here." I didn't say anything back. No one else said a word.

I think that concisely describes what many of us in DC still feel, although now we term it "attitude" and somewhat proudly proclaim that DC is filled with it. But how to combat this fear that continues on from our earliest days?

"The Nametag Guy" has an interesting method, and a whole web site on "how maximize personal and professional approachability." Now, I don't intend to start wearing a name tag everywhere. But after last Saturday night's experience at Blowoff, I feel I need to get back on the horse, and I've been online for ideas on bolstering confidence. I've started listing "101 Goals" for 2007, a strategy on The Nametag Guy's site. I've only got 26 so far, and they all seem to be about spending money and... spending money.

Another blogger wrote something about "often, the most interesting person in the room is not the one with the big name," in a post that summarized that we should treat a person as a "who" and not a "what." I wanted to include the actual quote here, but I can't find the page it's on.

More on all of this later, maybe after dinner...

Is It Too Early or Too Late To Be Talking About This?
Is it just me, or is there anyone else out there who has been less-than-satisfied with the DC Gay Pride Parade over the past few years? The June 2006 parade was, for me, a definite case-in-point. A number of gay/lesbian etc etc organizations, strolling down 17th street in loose bunches, some throwing candy, others handing out stickers. A couple of floats. Long stretches of dead street. Those floats, especially, were a big problem for me. How is it that gay men, famous the world over for style, created floats that were not only half-thought, but falling apart as they travelled down the street? And where were the symbols of what there is to be "prideful" about? Maybe we've gone past the time in which merely showing up in public made a powerful political statement. Some may say that the sheer pedestrian-ness of this year's parade shows how far we've come - that we're so mainstream we're boring. I think it's time to re-imagine this whole pride day thing, starting with the parade, and begin thinking about exactly what message we want to send with the event. There's certainly room for a whole spectrum of participant styles. One thing I do know: Dykes on Bykes is just not doing it for me anymore.

PBK Recap
After almost a year of personal training, I've concluded:
1. I have made gains, although they are modest.
2. I would like to continue, but unless I get a better paying job, I'll have to work out on my own starting in 2007.
3. I don't fall in love with every trainer assigned to me.
4. 50-rep squats (no, not all the way) are the most painful exercise ever.
5. Unless I reconfigure my dna, develop a taste for steroids, and work out a stupid number of hours, I'm probably never going to look like JC.

Content Is King
That's what I keep thinking, as I daily avoid writing anything for this blog. But then I consider it like getting up in the morning, and I plug on.

It's Saturday night. This work week has been rough. But I now know what the problem is, after speaking with my co-workers. The problem in noise. Everybody's let their own problems and prejudices grow to deafening decibels. While we each have honest and fair gripes, we all need to realize we are the ones who are going to make it work.

My own difficulties spring from the realization this week that I spend more time having to figure out ways of getting people to give me what I ask for, want and need, which leaves me with zero energy to actually do something concrete (that is, if I have the necessary ingredients to start with, which I don't.)

Enough of that "talking pretty" as Dr. Shrink says. I've told myself that I would go out tonite instead of sitting at home, watching "Little People Big World" and justifying my hermetic existence as genuinely relaxing. I have an event and a location picked out, but it takes a cab to reach and starts very late. Last week I had two, count them, two parties to attend, which were both very fun and filled with people I like. Tonite's location and event is a crapshoot.

I went to Halo last night, and after the second pinappletini did not tell myself that a third would be a good idea. I was alone for half of the first drink, and I thought to myself "DC is no longer working for me" as I waited for the alcohol to produce transcending numbness. Then someone took the enormous chance of talking to me, and I was engaged in conversation with him and a host of others for the rest of the evening.

Living in DC
I go to take my prescription medication two nights ago (hours after picking it up from my health plan's pharmacy) and I notice: the tablets that are normally LARGE and ORANGE are tiny and blue. Last night, after work, I go back to the pharmacy and show them what they gave me. The woman behind the counter shakes her head and gives me a sideways grin that says "boy do we have some winners working here." Probably the wrong image they want to portrary. She goes back into the stacks of drugs and two minutes later returns with the head pharmacist. He hands me a bottle of the correct medication, then asks "you have receipt?"
"No."
"I want to give you something for your trouble. Look. You take Tylenol?"
"Huh?"
"You take Tylenol?"
I look down at his hand, and he's holding out a bottle filled with some type of analgesic. He's showing it to me like a drug dealer shows a kilo*.
"No, I don't want Tylenol."
"Then how about lotion?"
He reaches behind and pulls a tube off the shelf.
"Maybe some hand cream?" he asks, with the same drug-dealer confidence.
"No. I don't want anything. I just want to go home."
"I want to give you something."
"Just tell your people back there to pay attention to what their doing!"
What I want to know is, can I sue them? And, if I can, and I collect, can I then retire?

*Not that I have practical knowledge regarding those sorts of transactions.

The Bland Health People

I hate the Bland Health People. You know who I'm talking about. The people frolicking in prescription drug commercials and bouncing around the pages of your medical plan's quarterly magazine. They're all ages and all races and all sexes (well maybe not ALL sexes) and all so very very... bland. They wear sweaters and ride bikes in their golden years through the perfect autumn woods, they cavort in perfectly turquoise pools, they throw daisies about and sit down to healthy and uncontroversial dinners. You never see any of them actually USING the medications they're representing - they're never standing in their boxers, in the kitchen, rinsing out a glass and measuring out the one or two horse pills they have to swallow. They never throw up, or sneeze, or bleed, or roll around in agony after being thrown from a horse. They never sit uncomfortably on the edge of the examination table, shifting their weight on the crinkly paper, trying to relieve the cramping in their knees as they wait for the physician's assistant or nurse practitioner. And they're never, EVER in the hospital. Not like the real people you see on House or E.R.

Sport, that wrinkled care derides...
So this HHS, employee knocks on my door - she's canvassing the neighborhood for a survey on drug and alcohol use the Feds are doing, which will decide how much muh-nay will be spent around these parts on abuse and prevention programs. She just had a couple of questions for me, and entered the answers into a Blackberry that would instantly let her know if I would be selected for the actual survey (which would also net me $30.)

When she got to the question “How old are you?” I answered “49.”
She stopped.
“No,” she said. “You’re lying.”
I laughed. “I’m really 49.”
“You so look like you’re 35.”
“Thanks.”
“And I hate you.”

I get that often. Not the “I hate you” (which I probably get, just not out loud.) The age thing. I’ll turn 50 halfway through 2007. Hopefully that passage will be easier than 49. There don’t seem to be a whole lot of resources out there for the Aging Gay Man – at least, resources that are easily identifiable. I did a quick Google search on the phrase “gay men aging” and came up with some articles, but a quick scan of their contents threw me into a panic and I stopped reading. Too much to deal with. Especially if you’re single.

“Looks like the survey program kicked you out,” said the HHS woman. "Probably because you're not Hispanic."
Or maybe I'm just too old.
No $30 for me.

Final DC Five
My last five ideas for DC:

16. Fire GSI as the downtown tourist food and souvenir vendor and hire Disney to make it over and provide better customer service.

17. Televise the 17th Street "Drag" Race on Bravo.

18. Take big chunks out of the Lincoln and Jefferson memorials to make them more like ruins.

19. Knock down any public monument or sculpture that A) does not commemorate and immediately recognizable event or person; B) is the same size or smaller than the temperance fountain; and C) is, or has in it, a horse.

20. Do not market the 3 minute and 17 second Cherry Blossom Festival to anyone but locals.

New York, Paris, Rome, and... Washington?
Some more ideas to kick DC's butt in gear:

11. Have architecture graduate students from across the country redesign every street vendor van in the city using recycled materials. Allow only three to sell Georgetown University sweatshirts. Then have the students go to work re-facing K Street.

12. Create (or appropriate) an indigenous, unhealthy, and therefore highly admired and much-in-demand food item. Allow only two establishments to serve it. Invent a long-standing conflict between the proprietors.

13. Plan a major world's fair for Anacostia waterfront, not for the crowds, but for the buildings that it will leave behind.

14. Turn DC’s current characteristics and icons (bureaucratic red tape, political sex scandals, hot and humid summers, The Exorcist) into marketing opportunities along the lines of Las Vegas's "What Happens Here Stays Here" campaign. Use humor if possible. If not, import it.

15. Re-imagine the Washington Coliseum as a semi open air farmer's market.

DC is Brand X
More ideas of improving DC's image to the world...

6. Hire a young, vibrant, charismatic conductor for the national symphony, and have him or her re-program the Memorial Day, Independence Day, and Labor Day concerts held on the Capital lawn – and ban Barry Bostwick, Charles Durning and the Solid Gold 1940’s dancers from ever showing up at these concerts again.

7. Stop mistaking the Smithsonian Folklife Festival and the Navy and Marine band concerts for home grown cultural entertainment.

8. Resurrect the trolley car system on the weekends as an alternative to the constantly single-tracking Metro.

9. Give city residents a tax break on owning and operating Smart Cars, and create low-cost underground and/or above ground parking for the vehicles.

10. Create a city-wide campaign to help the people of this city become either more A) friendly, well-mannered, beautiful, creative, and relaxed, or B) dynamically and colorfully rude.

...stay tuned for more tomorrow...

DC, DC, a ________ of a town...
You know, as a brand, DC rots. I just does. As a native who's lived here most of my life, I've seen attempts to get this city standing with the big boys, but most of them fell flat and disappeared. Once there was a song composed extolling the city's virtues – but it went nowhere. Union Station was refurbished for the bicentennial as the National Visitors Center, but attracted mainly the homeless. The city’s constantly making excuses for its lame image – "well, the monuments are pretty;" "no, there's not that much crime, if you stay in the right neighborhood…" "it's basically safe... in northwest... during the daytime;" and "what do you expect, when nobody's from here and everybody else just stays until the administration changes?"

It's time DC had an Xtreme Makeover. For the next few days, I'll be printing some of my ideas for what DC needs to do, after it does whatever it takes to eradicate poverty, crime and the homeless within its borders, and hires a kick-ass design and marketing firm and gives them free reign to imagine the city into the next twenty years. So, the first five (and they are all in no particular order):

1. Develop a significant and Macy’s-competitive parade for one of the following: Independence Day, Labor Day, Memorial Day, or Inauguration Day.

2. Pump some money into the gay pride parade and make it bigger than New York's. Stop relying on the gays to gentrify neighborhoods.

3. Create a major outdoor festival around a significant artistic individual who lived and/or worked here in the past (John Philip Sousa, Duke Ellington, Helen Hayes, or…?) Create and finance: a National Sousa Band with a yearly national patriotic march competition (with high school, college, postgraduate, and adult composer categories), a Helen Hayes center for the dramatic arts (with a Washington-DC artists theatre festival), and a Duke Ellington conservatory (post-high school) for music and performing arts.

4. Move the presidential inauguration into another season. Hold the actual ceremony indoors if you must for security reasons, but televise it live throughout the mall. Wait until Bush is out of office to do this so he is not president for a second longer than he has to be. Augment the inaugural balls with the 3-day national mall barbecue.

5. Have the president give weekly audiences, like the Pope.

Tomorrow – 5 more…