I Didn't Even Watch the Commercials
The American Airlines flight from Miami landed at around 6:30 last night, depositing a bunch of guys from the cruise into the frigid locale of Washington, DC. The flight's captain announced over the plane's PA system:

"Thank you for flying American. We hope you have a great night, and Happy Super Bowl!"

Um, tell me, since when did Super Bowl Sunday achieve the top level of calendar observances which instigate their own specific greeting?