There Is No A-List
Fort Lauderdude and I engaged in a spirited conversation last night, in which he asked me "how does one make money from a blog." I launched into a dissertation on publishing, traditional barriers to entry for writers, blog ranking and marketing, A-List and Z-List bloggers and on and on. Then I pointed him to the most excellent writings of Hugh McLeod over at Gaping Void, especially three of his Random Notes on Blogging:
24. You think A-Listers are arrogant bastards? You should meet the B-List.
25. There is no A-List. If you think there is, you’ve missed the whole point.
26. There is an A-List. Fuck with us and we’ll have you destroyed like stray dogs.
I think Hugh really has a good point with #25. I tell myself that over and over. Because with the barriers to entry for publishing now at an all time low, it's not about being in the top 10 of anything. Google Analytics shows me that people are cruising "krooz." The "Long Tail" tells me small niches are good. "The splattering buckshot method of marketing," I told Fort Lauderdude, "is finally getting its comeuppance."
Who cares if I'm the fifty-billionth person to link to something. It's about creativity. It's about communication. It's about the human need to connect at some level.
That's what I tell myself. Even though my blog is worth $0.