Monday, December 04, 2006

Who's the Real Innovator Here?
If you're like me, you've seen that commercial about a hundred too many times. You know the one I'm talking about. The two guys are presenting their ideas on how to improve the Vehix customer experience to their boss. The Geeky Nerdy Unpopular Unattractive (or GNUU) guy comes up with these ridiculous ideas, like supplying a computer screen washing (complete with hunky window cleaning dude rappelling down to squeegee the GNUU's laptop), and replacing the mouse with a steering wheel so the Vehix customers can simulate driving while surfing the site. The co-worker, Mainstream Cute Company Guy Dude (or MCCGD) comes up with online videos showing the cars in action. And to which of them does their boss, Mr. I'm All Muscley Under My Suit, give the approving nod? MCCGD of course. And why shouldn't he?

But there's a big problem here. After seeing these ads a number of times, I'm thinking GNUU is much more creative, willing to go with a new idea even if it isn't immediately applicable or even manageable in the long run. MCCGD just comes up with the same idea, over and over (and over.) He's playing it safe. He wants his bonus, or his raise, or the opportunity to see his boss naked. And it's all too clear that Mr. I'm All Muscley Under My Suit likes MCCGD's one idea because MCCGD is better looking than GNUU. But for my money, I'd pay more attention to GNUU. He's an idea factory. What other ideas does he have jotted down on his yellow legal pad? There's gotta be something that works. And who knows - MCCGD probably stole his one idea from GNUU's thousand.

No comments: