Christmas 2.0

From today's New York Times:
"But starting just after Thanksgiving, the designers did their best, first identifying the three chief problems with the brand: it’s divisive, ugly and, of course, overcommercialized. Next they came up with a big idea to try to fix these problems. It was not to rename Christmas, exactly, but to streamline it by creating what might be thought of as an “overall umbrella brand,” Mr. Bierut said, one that sounded contemporary, hip and, most important, Internet-ready: x.mas."