Tuesday, November 28, 2006

Not with a boom, but with a fizzle...
Lately I've had this feeling I'm aging out of the system, and today I read that I'm not the only one. As reported on Five Blogs Before Lunch, a Harris poll found:

...nearly two-thirds of Americans say they believe that most TV programming and advertising is targeted toward people under 40. The study, whose results have been summarized in an AP article, say that more than 80 percent of adults over 40 say they have a hard time finding TV shows that reflect their lives. Thirty-seven percent of baby boomers who responded to the study say they aren't happy with what's on television.

Which probably explains why I keep Turner Classic Movies on all the time.

But this has even deeper ramifications when it comes to the subject of the Aging Gay Man. We're all used to finding the universal (i.e., "somewhat gay") in most television and movies. And we flock approvingly to the few crumbs Hollywood throws our way. But try to find something that speaks to those of us balanced on the pinnacle between 40 and 50, and you come up way way short. Not even our own media helps us, as it's plastered with the young, smooth and nonfat. Where's the big budget movie or weekly TV show featuring GMEA (gay men eating alone), the difficulties with dating after 45, or the pursuit of bodily perfection in the middle age years? It's not that advertisers don't think there's a market for it... it's just that we don't fit into their long-range plans for selling soda.

(I'd even settle, at this point, for a gay character on Jericho, someone who would have to defend being gay in a town that's still doesn't know if there's any civilization left...)

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