You Do The Math
Comparing two products that do essentially the same thing.

TODAY: Moleskine vs. Spiral Notebook

Used for: Jotting Things Down

Cost
Moleskine: $15
Spiral Notebook: $3.89

Paper
Moleskine: yellowish-brown
Spiral Notebook: bright white

Ruling
Moleskine: narrow
Spiral Notebook: medium

Used by celebrities?
Moleskine: Picasso, Hemingway, Chatwick
Spiral Notebook: Who knows? Probably.

Where to find:
Moleskine: Barnes and Noble in Georgetown
Spiral Notebook: Staples, Office Depot, CVS, etc.

If lost:
Moleskine: You’re out $15
Spiral Notebook: Pickup another one for around $5

Brand Image
Moleskine: Pretentious
Spiral Notebook: School work

Lays flat:
Moleskine: Only if you bend the binding back and forth a number of times.
Spiral Notebook: Upon opening.

Magically transforms your notes into amazing artistic money-making products:
Moleskine: No.
Spiral Notebook: Maybe.