Monday, July 16, 2007


EarPlay - 5 Alternate Titles for Your Summer Outdoor Concert Listening

The Washington Post reviewed a couple of free family concerts by the National Symphony at Carter Barron Amphitheatre. I've been to a number of these around the city, and I think they're a great idea. The Post points up some problems with outdoor concerts in general, and posits that a more tranquil setting would be a huge benefit to developing a classical music audience. I see the problem as one of conservative musical programming. I've heard the Tchaikovsky, Bernstein, Rodgers, Copland, Grofé and Williams pieces a million times. These warhorses of the summer classical repertoire, while fantastic music, are not the only thing out there. Why serve up the same old tunes all the time, when there are other works with just as much spunk, tunefulness, dynamics and fun as the well-known pieces. Here are five:

1. Le Tombeau de Couperin - Maurice Ravel
Four short, dancing movements of orchestral color: a flying, spinning Prélude, a jokey, lurking Forlane, a smooth, elegant and modern Menuet, plus a bouncing, jumping Rigaudon for a finale. A combination stairmaster, treadmill, and nautilus workout for your ears, with a stretch and water break 3/4 the way through.

2. Joyeuse marche - Emmanuel Chabrier
Marches usually don't sound like this. Instead of laying down a steady beat for the troops passing in review, Chabrier's "joyous" version is all sudden starts and stops and the beat's all over the place. Tons of fun and much too short.

3. Concerto in F - George Gershwin
Sure, Rhapsody in Blue is great. But this is better. The first movement is practically an entire concerto itself, as it goes to all kinds of places.

4. Five Tudor Portraits - Ralph Vaughan Williams
A huge work set to poems by John Skelton (1460-1529), with three truly accessible movements for a neophyte audience: The Tunning of Elinor Rumming, My Pretty Bess and Jolly Rutterkin. This one's got variety to spare, with complex rhythms and colors for chorus and orchestra. Why not couple the orchestra with one of the area's choral groups? Sure, it takes more planning, but you get much more sound. And most of these non-professional but infinitely talented groups would do it for for free.

5. Capriol Suite - Peter Warlock
More fun rhythms jammed into a relatively short amount of space and time.

Why am I passionate about this? Because more people need to listen to this stuff! I credit classical music for improve my writing, generating my ideas, blowing the cobwebs out of my brain, or even just improving a part of my day. Now before you go thinking "he's going to tell me to listen to more Mozart" I'll tell you this: I can only take so much Mozart. The music I'm talking about was (almost) all written in the 20th Century. It's got intense color, incredible movement, and spiky syncopations. I'll be posting more examples in the next week or so; some of the pieces will tell stories, and others are totally abstract. Taken together, they comprise what I would counsel anyone to listen to if they want to expand their choice of iPod downloads.

Sunday, July 15, 2007


Screenwriter Secrets of Effective Storytelling!
Part II: The People

#2: Introducing the Arch Nemesis

Every story has a villain. Think of the most popular ones from the movies: Darth Vader, Hannibal Lecter, HAL, dinosaurs. They drive the story's main activity, and can set off other conflicts among the heroes. They're also really fun to write, much more so than the boring old protagonist.

That's because the main character is usually a reflection of the writer, while the villains steal all the good lines. "No, Luke. I am your father." "I ate his liver with some fava beans and a nice chianti." And the granddaddy (or grandmother) of them all: "I'll get you my pretty and your little dog too!"

In telling your story, or an organization's, a customer's or a constituent's, it might be tough to flesh out the villain, however.

You might not want to name names directly. It might not be a person. It could be a disease, a force of nature, an immoral activity, or a frame of mind. Depression, tsunamis, badly-distributed resources, homophobia. If you were writing a screenplay, you'd give each of these its own personality. In telling your story, you might not have the space or time.

But you need to know exactly who and/or what your villain is. Take the time to dig down, flesh out, even describe for yourself what can vanquish its evil ways. Like a movie that tricks you into thinking you know who the villain is, in the story you're writing, you might think you know who your villain is (politicians are always the knee-jerk, fall back villains in everyone's minds), but you don't want to destroy relationships and burn bridges. And you don't want people getting the wrong idea.

You may end up with a story that doesn't specifically mention your villain, specially if your audience already knows and you're in full agreement. But knowing who or what your villain is gives you a better foundation on which to build your story. And who knows, you may even find yourself writing a screenplay based on the problems he, she or it can cause.

Thursday, July 12, 2007


Nobody Ever Asked Me To:

#3: Help adolescents scale incredible heights


The young lady, a college sophomore, stood there looking up - way up - at Arnold Schwarzenegger. He shook her hand, while she shook all over. You see, she had only seen celebrities on TV or in the movies. Not live. Not like this. Never actually introduced to one of the biggest.

And I had a major role to play in that moment.

When I was hired a number of years before by a large, national youth development organization, my duties were basically entry-level management of scholarships and grants.

Little did I know that in just a few years I would be introducing a young college student to The Terminator.

See, at the start, the job was not at all exciting. But in those early days, I looked around the place, got to know some people and started understanding what the other jobs there entailed. After a couple of years I found myself part of a team which trained teens to meet with and tell their stories to high-level corporate CEOs, as well as become national role models for the entire youth program.

And it was a whole lot of fun. How? Two reasons. 1) I developed and presented the public speaking and story-telling trainings, and 2) the teens were fantastic, bright, energetic, fascinating and a joy to work with. They made our team proud, because they all consistently rose to meet the challenges we tossed their way. And they were always incredibly grateful to us for the opportunities to do some pretty amazing stuff.

Like consult with some of the biggest CEOs of corporate America. Like speak to audiences of 2000 at a time. Like play tennis against the President on the White House courts.

And meet Arnold when he was Chairman of the President's Council on Physical Fitness.

The youth organization recognized my efforts and rewarded me for them. Actually, no. That's not true.

The organization basically ignored that part of my job at performance review time. I got raises, but they were based on the other, more managerial parts of my job. My boss even once told me "I let you do the other things because I know you have a good time doing them." Not, I heard him intimate, because I show any aptitude for it or deliver a much-needed service to the organization.

In fact, a couple of us were criticized for what we were trying to do with these teens at the national level, as they thought it brought too much attention to ourselves. I came to realize that, if you show you're having too much fun in your job, people will resent you for it.

However, nothing, not even money, can replace my memory of that college sophomore, shaking (but smiling), looking up at Arnold that one afternoon - and the story she took back to the rest of the office.

Wednesday, July 11, 2007


Screenwriter Secrets of Effective Storytelling!
Part II: The People

#1: Knock Down, Drag Out

The next time you watch a movie, pay close attention to the main character. Notice how he is always on the go. How she might be sitting at a desk for just a moment, only to spring up out of his chair and leave the room. How many times have you watched a movie or tv show and asked the characters "why did you go into that room - you knew the killer was in there waiting for you!"

Something I learned in one of the screenwriting seminars I attended over the past few years: characters in movies differ from real life people in one main respect: when given the choice between "throwing a punch" or letting something pass, the character will throw the punch.

Now let's take that real life person you find you need to write about. Chances are very good that his or her life matches our own - distinctly lacking in chances to throw a punch.

That's when you have to dig a little deeper. Expand your idea of what "throwing a punch" is. Our lives, and those of our constituents, abound with actions that can be construed as a bit more dramatic, when put up against an opponent. Getting that second opinion from another doctor. Returning that latte because it's "just not right." Running for the subway train as the doors close. Asking that certain person out to lunch.

Dramatic characters are all about "wants." It's something they share with us - and why we find them so compelling. Often a story is all about a person (or character) wanting something - and going after it. That's where the essence of the story lies. In the character's want.

A teacher wanting his students to learn (or behave) - and the punches he throws to affect this change. That's compelling. A teacher working with well-behaved academic achievers? Not so compelling. That's why the end credits come when the teacher's gotten what he wants. We don't want to watch even ten minutes of non-dramatic classroom learning. That's the reason so many movie sequels fail. They really aren't sequels, they're the original movie character having to go after her want all over again.

Tuesday, July 10, 2007


Screenwriter Secrets of Effective Storytelling!
Part 1: The Language (continued)

#4: Ying or Yang?

Sometimes the most effective way of figuring out what something is, is to figure out what it isn't. That way, you can hone in on your subject.

However, this could hamper your storytelling.

I've often used the "negative" in describing what I see. The simplest example would be describing something at night. I might begin by saying "the room was devoid of light" or "the streetlights were all out." But I'm never satisfied with that description, because it makes the reader do too much work. And I'd rather have the reader bounce along in the story than stopping to figure things out.

So, I'll recast certain descriptions in a "positive" way. Instead of saying "devoid of light" I'll use "Darkness threatens to eat up the small square of light the moon casts on the floor." (Hey, we're talking dramatic effect here!) The "streetlights are out" segment will become "the only light on the street came from his flashlight."

Casting things in the negative stops the reader and makes him or her imagine first the alternate, which must then be removed. For "a room devoid of light" the reader must first imagine the room "with light" and then turn the lights off.

I'd much rather go ahead into the room and turn the lights off for you.

Friday, July 06, 2007


Living in DC: The Macy's Experience
I bought a new suit today, the first in many years. I bought it at the Macy's in downtown DC, after I saw online they were having a huge sale. At the store itself, Alvin (the suit salesperson) not only steered me in two seconds to the rack with my size, he suggested an alternative to the in-store tailoring. He also guided me to another Macy's employee, Lucy, who could "hook me up with the best shirt and tie combination you've ever seen. She's the best." Lucy was indeed the best - she suggested some combinations I would never have thought up, plus she paid attention to my wallet. The first shirt we looked at she dismissed. "Not on sale," she said, and then took me to the bargains. All told, I ended up spending $300.00. But that was before the extra discounts, which got me down to $200.00. Seems that today, the only thing they inflate are their Thanksgiving balloons.

Now all I need is another job interview.

Thursday, July 05, 2007


Screenwriter Secrets of Effective Storytelling!
Part 1: The Language (continued)

#3 - To [adverb] or not to [adverb]
Adverbs ("The part of speech that modifies a verb, adjective, or other adverb") are used in screenplays, but sparingly. Used well, they can provide sparks in the reader's mind. Used badly (aka "too often") they're mud caking up on your boots. Weighing you down. Bringing "what happens next" to a halt.

Many storytellers, especially those of us seldom called upont to exercise our skills, can rely on adverbs to give extra emotional weight to the story. But what we don't realize is very often the facts of the story carry a significant amount of that weight already. Just by telling the simple, unadorned story itself, we can create the most compelling pictures in the reader's mind.

The problem with adverbs is that they dictate one way of looking at an incident, and remove the audience's ability to provide their own vision. Used heavily, adverbs limit the reader's creativity. They weigh you down.

In the "Aliens" example, there are two well-placed adverbs: blindingly and silently. And they aren't used metaphorically. They actually describe the effect on the audience's two senses - seeing and hearing.

Earlier, I said I fall into this trap too. I did in this post. In the sentence beginning "Many storytellers..." I first wrote "can rely heavily on adverbs..." When I proofed the post, I took my own advice, and deleted "heavily." And I think the sentence is all the better for it.

Tuesday, July 03, 2007


How Green Is My H2O
12 Ways WASA Can Help DC Break Its Bottled Water Habit - and Improve Our Plastic Container Environmental Impact

Fast Company's fascinating analysis of the bottled water phenomenon ("Message in a Bottle," July/August 2007) inspired me to come up with some more ideas for improving WASA's public outreach (see my previous post on the subject - 7 Ways to Improve a Municipal Water Report to DC Residents.)

According to Fast Company, America's water supply is "impressively safe," yet we prefer to spend billions on a substance we can get for free (or at very very very low cost), not to mention the environmental cost of all those plastic bottles.

I think this provides a great opportunity for DC's Water and Sewer Authority to take back their main product and reposition it in our lives. How to do this? Some examples:

1. Publish a "Did You Know..." series focusing on
- how much money we can save by filling our water bottles from the tap
- tips and facts about water's health benefits
- how municipal water purification is not that far removed from bottled water manufacturers' water processing systems
- why using DC's water is better than using bottled water.

2. Create a fact sheet itemizing all of WASA's benefits to DC residents (sometimes these things need to be spelled out, even the ones that can be termed "common sense.")

3. Design a snappy DC water system logo that looks less governmental.

4. Provide DC households with a free plastic gallon refrigerator water jug - prominently featuring the logo. Make the jugs, as well as reusable individual water bottles (adult and child/aquapod sizes) available to DC residents for a small fee.

5. Revamp
the consumer sections of WASA's Web site to better represent the DC water "brand" and upgrade the graphics, writing style, and user information.

6. Start a DC water blog, highlighting facts, short tutorials, and breaking news around DC's water supply. Plenty of opportunities for puns here, which I won't burden anyone with at this point.

7. Develop a "Save the Water, Save the World" campaign, which encourages residents to keep track of the money saved through bypassing the purchase of bottled water, which they can then donate to charity (like WASA's S.P.L.A.S.H. Program.)

8. Conduct taste tests at community gatherings (farmer's markets, flea markets, neighborhood festival days) at a newly-upgraded WASA exhibit, which pit DC water against the top bottled water brands (and give away t-shirt sporting the new WASA logo.)

9. Create
a school science curriculum showing the extensive water reclamation system and its component technologies.

10. Collaborate with DC's Department of Public Works on a program that encourages residents to lower the amount of plastic we throw away by reusing water bottles for DC tap water, and informs us on how much garbage we currently produce with bottled water.

11. Launch a "develop your taste for water campaign."

12. Combine
forces with DC's Health Center on a "Water Fights Obesity" campaign that shows the positive health benefits of DC water (when combined with healthy eating and exercise.) Identify (and facilitate) some neighborhood "Jareds" (a la Subway) as spokespersons for the campaign.

***
Extra Added Attraction! Dumb Little Man offers "9 Reasons to Drink Water, and How to Form the Water Habit."

Monday, July 02, 2007


Screenwriter Secrets of Effective Storytelling!
Part 1: The Language (continued)

Off the Beaten Path
Just one more example supporting the “Level III Diagnostic” storytelling problem I describe in my previous post. In "What do you do with your blog on the weekend,” Problogger states:

“The weekend is here and I’m looking forward to some fun. You see today is my Son’s first birthday party (his actual birthday is next Friday) and we’re getting together with family and friends to celebrate his first year…”


I do this all this time, and I hear others doing it too. Even Problogger, who has an awesome site, falls into the trap. He lets us know that today is his son’s first birthday (a very cool detail), then he backtracks to tell us his son’s actual birthday is next Friday. It of course matters to him, but it doesn’t matter to us. Repeating the information breaks the story. Providing more info on the birthday (even if it's just clarifying) starts us thinking that the story's going down a different path, even though it's not.

I have a friend who does this so often while he speaks, that he often forgets the the point of his story, since he’s wandered so far off the topic. I have to tell him “go back to the original subject of your story” (that is, if I remember what it was.)

Bottom line: leaving out some details, even if they further clarify or even reveal a truth, is sometimes OK to do.

If I'm guilty of it in this post, I apologize.

Thursday, June 28, 2007

Screenwriter Secrets of Effective Storytelling!
The Language (continued):
#2. Getting Stuck in a “Level III Diagnostic”


How exact do we need to be in our stories? Everyone these days deals with so much technical and highly sophisticated information. Programs, concepts, research and the like, so vital to the story, begs to be explained for the lay person (or anyone with power and little time.) What do you do when you need to include a technical term that'll take a few paragraphs to explain, but you don't want to give over that much space to it?

Give in and dumb it down a bit. Find a related concept, or an easy-to-explain item, that can stand in for the complex. You're not writing a doctoral dissertation here, right? (And if you are, stop reading and go back to work!)

Let's use Star Trek as an example. Gene Roddenberry's characters are always using “tricorders” when the set their “phasers on stun” to capture some “dilithium crystals” for the "warp drive." He was making terms up to stand for fictional scientific information that was supposedly centuries in the future. Did Captain Kirk ever stop and deliver a dissertation to the crew on proper phaser use? Of course not!

Roddenberry, in The Making of Star Trek, said that although nobody had ever heard of these things before, he wasn’t about to have a character say “We’ll meet in the Transporter room. The Transporter will disassembled our body’s atoms and shoot them down to the planet where the beam will reassemble us.” All the other characters already know that. To state it would sound unnatural. And in westerns, the gunslinger never says "let me aim my Winchester repeating action rifle, which will fire a number of deadly rounds, at the sheriff."

Roddenberry's solution? Create terms that are 1-off from what we know. He kind of “dumbed down” the future for us. That is, the Star Trek future.

Tricorder? Recorders.
Phasers? Lasers.
Dilithium? Lithium.

Lay them out and then back away.

A long description of the term "pathology" will break your story into pieces. Better to just say "disease." If you can find an image that’s 1-off from what we already know, you can cover even more ground. Don’t worry about getting every detail absolutely right. Just worry about the ones that are important - the details that move the story forward. And if someone complains? Offer to fix it the next time (yeah, I know, that's a terrible suggestion. Maybe someone else has an improved reply?)

Wednesday, June 27, 2007


7 Ways to Improve a Municipal Water Report to DC Residents

I just received my 2006 DC Water and Sewer Authority (WASA) Quality Report, a glossy, full color, six-page newsletter that I assume appeared in every DC household's postal mail box.

I took some time to really read my copy, instead of my usual action. Let's look at some suggestions to make it more useful:

1. Define for us some terms none of us use in our day-to-day communications. Terms like:

potable (I know what it means, but does everyone?)
free chlorine
orthophosphate
chloramines
Total Coliform

2. List some reasons we would contact you at the phone numbers listed.

3. Provide a few "watershed protection activities" that you suggest we join our neighbors in accomplishing.

4. Explain why WASA "purchases drinking water from the US Army Corps of Engineers, Washington Aqueduct" (page 2) if our "Drinking water...comes from the Potomac River" (page 1.)

5. Advise us whether or not the listed "violations" of EPA Drinking Water Standards constitute a real hazard to the DC population, and how they compare to other regions. The report contains some pretty technical details all written in federal governmentspeak.

6. Lead us through the extensive tables (pages 4 and 5.) I tried to make sense of them, but ended up drowning in data (pun intended.) Do we really need all that information right then and there, or could we make do with just a few facts, and some guidance on how to find more.

7. Explain the photo of two fire fighters spraying water at a burning house. Maybe a caption would help.

I do have a few positive comments, though. The report's layout is effective, with plenty of white space and an easy-to-read typeface. Contact information (phone numbers, offices, email addresses) appears throughout the publication, so I don't have to hunt for it. And picture use is spare but effective (although I'm still puzzling over the fire fighters - do they need potable water to fight fires?)

Overall, I think the writers and editors could learn a thing or two from Made to Stick. While they've clearly and concisely delivered half the information, WASA might find some additional methods of humanizing the document. After all, Water is Life (or so WASA states in the 2005 report.)

Tuesday, June 26, 2007


Screenwriter Secrets of Effective Storytelling!
What's this series about? Scroll to the end of this post for the answer...

Part 1: The Language
Screenwriters (especially unknowns) are always swimming upstream. They have two pages to grab the reader’s attention, and then not only keep it, but make sure that reader blasts from sentence to the next and one page to the next.

Screenplay readers (usually always attached to a production company) will sometimes take home a stack of scripts to read provide what’s called “coverage,” which includes whether or not to advance the screenplay to whatever the next round is. And script readers claim that the piles of scripts next to their beds are basically worthless, unreadable, and worst of all, boring!

It’s all a part of the ongoing problem we all face: attracting interest, and then maintaining it.

In order to do this, screenwriting language is simple, clear, concise, unadorned, all the things you’ve learned through school and in Strunk & White.

What does screenwriting language do? To begin with it:

I. Plants a crystal clear image in the reader’s mind

Remember the first time you saw Aliens? If it was in a packed movie house, you’ll definitely remember the audience’s reaction to this scene. I remember the audience I was in: everyone said “Oh, NO!”


It started with a crystal clear description in the script. Notice how the words, with blazing efficiency, give us the scene:
Newt, standing waist deep in the water, watches sparks shower blindingly as Hicks cuts. She bites her lip, trembling. Cold and terrified. Silently a glistening shape rises in one graceful motion from the water behind her. It stands, dripping, dwarfing her tiny form. Newt turns, sensing the movement...She SCREAMS as the shadow engulfs her.
Terry Rossio, co-writer of all three Pirates of the Caribbean flicks, says “Write what you see.”

To paraphrase for the rest of us: Write what you saw.

***

About this series: Made to Stick devotes an entire chapter to Stories. I've found that many of us a pretty good at telling stories, but not so great at writing them. I've seen organizations design pages on their Web sites, asking for story submissions, but what comes back (if anything comes back) is usually unusable.

That's where I'm stepping in. As a playwright and screenwriter (semi-produced), I've compiled all sorts of facts, methods, tools and ideas from the experts in dramatic writing. I've categorized them under three headings: The Language for Stories, The People in Stories, and The Structure of Stories. And I've taken heed of one of the methods and just started the series, without a lengthy explanation at the beginning. Here's hoping that by writing them down, I'll at least use some of these ideas when I get stuck, as often happens.

(This post's "Headline Emotional Marketing Value" score: 80%)

Wednesday, June 20, 2007


It May Not Be Your Passion If:

#13 - You kill off other, genuine interests in order to pursue your dream.


I think we Boomer types were sold a bill of goods when we were growing up. "You can be whatever you want," we were told. The subtext was "pick one thing to be and work at it as hard as you can."

The trouble is, I was always (and still am) interested in so many things.

Space. Classical music. Quantum theory (for the lay person). Science. Art. Bicycling. Mountains. Greek and Roman history. Interpersonal relationships. A great summer's day. And so many others.

Movies and theater are in there too. But not to the extent that they cancel out all the others. And so, I was confused for a long time, thinking I needed to spend more time on one thing, instead of allowing myself to pick and choose from among many.

This is especially true for someone like me, who isn't a prodigy in anything. I think the prodigies (the Spielbergs, Stephen Kings, and others who excel at one thing) have been held up too long as the benchmark. "Be like them," we've been led to believe.

When the real message should be "be like you."

[pictured: David finally meets the Blue Fairy who can grant him his wish in Spielberg's AI: Artificial Intelligence.]

Tuesday, June 19, 2007


Nobody Ever Asked Me To:

#2: Become a musician.

Another post in my series of really cool things I've done in my life that nobody ever asked me to do - and some actually tried to discourage.

Fourth grade and my school offers lessons in instrumental music. I ask my mom if I can learn to play the clarinet. "No," she says. "I have to rent the instrument and you'll lose interest in a couple of weeks."

Fifth grade. School offers again. I ask again. "Oh, all right," my mom says. She rents the clarinet, I learn how to read music and start playing.

I stop playing somewhere in my junior year of college. But by then I had picked up singing, since I had this musical knowledge.

I sing off and on, ending with a performance for Elizabeth Taylor at the Kennedy Center Honors, backing up Dionne Warwick and Burt Bachrach. Well, me and 250 others in the chorus.

Nobody asked me to start the music thing. School offered. The parents said no. I wait another year, and get a yes. My musicianship ends up taking me to Carnegie Hall, Europe, and the Disney Symphonic Spectacular. Pinnacle moments in years of performing.

These days, I think I need to rack up more "no's."

Monday, June 18, 2007


RII: Request for Irrelevant Information
First, the solution: Safeway management should instruct cashiers to look at the customer's receipt – and if there aren't any minus signs (indicating savings), then the cashier should offer the customer a savings card application form.

Where I'm coming from: I've noticed an increase in employees asking me for irrelevant information. At the DMV, when I got to the front of the first line (for the forms), the employee behind the counter asked me "how would you like to pay for your driver's license renewal?"

"How would you like it?" I answered, a question for a question (that sounded just as awful as it reads.)

"Oh, you can pay by any method," she said.

In the time I then had to sit and wait, I wondered exactly why she asked me that. She didn't do anything with the information. And telling me I can pay by any method - be it cash, credit card, or check – is proof there isn't any reason for the question in the first place.

The cashiers at the Safeway in my neighborhood are an ongoing source of irrelevant questions. I know management requires them to ask these questions, as they’re always offered in exactly the same dull monotone. Until a short time ago, each cashier asked "do you need help with your grocery bags?" My neighborhood's populated by a a huge percentage of young, physically fit, extremly capable people, who clearly (on sight alone) do NOT need help with their grocery bags.

And for a while last year, each cashier was instructed to point out how much I saved at each store visit. This entailed a lengthy and scripted comment by each cashier, delivered in that monotone.

Nowadays, as the cashier starts ringing up my items, I'm asked "do you have a savings club card?" Yesterday, fed up with answering "yes" for no good reason, I ignored the question and focused on entering my debit card code into the scanner.

I'm pretty sure the reason the cashier asks is to find out which customers don't have savings cards, and then sign them up. But there's a better way of doing that. I opened the post with it. Instead of requiring cashiers to parrot the phrase "do you have a savings club card," give them the opportunity to show their wisdom and attention by figuring it out, all by themselves.

Ironically, when the cashiers were told to tell us how much money they saved, that meant the cashier had to look at the receipt.

I’m sure the cashiers would love to match the action with the dialogue.

Thursday, June 14, 2007


Living in DC: 5 Ideas to Make My Friendly Neighborhood DMV More Customer-Friendly

To renew my driver's license, I spent close to two hours this afternoon at the Georgetown DMV office -

10 minutes waiting in line to get a form and number from the person at the first counter.
5 minutes waiting to take the eye test and pay the fee.
95 minutes waiting to get my picture taken.

Here are some ways I came up with to remedy the situation - developed during the standing-in-line part, as I was reading The 4-Hour Work Week while I waited to be photographed:

1. Distribute numbers the way they do at the deli. Hook it up to a computer, and remove the need for a live person handing out each slip of paper.

2. Mount the forms on wall racks. They've already got the forms available online. You may ask, "why didn't you just run the form off at home?" I experienced computer problems when I tried - my problem. However, I would still have to wait in line for the number.

3. Designate more "information kiosk" staff during the crush time - which will always be the lunch hours. They can help those people who need to do more than fill out the form. I'll gladly stand in line if I have specific questions.

4. Buy more cameras. There was only one, which caused the 90-minute bottleneck.

5. Track lighting. Fluorescent lighting screams "YOU'RE STUCK IN A BUREAUCRACY OF OUR CREATION AND WE DON'T CARE!"

I did have one good experience today, when I called the DMV number with a question. The employee at the other end (I didn't get her name) quickly and accurately gave me the information I needed.

Still, I'm going to forward this post to the DC DMV and see if they can use any of my suggestions. I fully expect to hear back from them something along the lines of "The lunch hours are always our most busy times of the day. Customers should be aware that they may be required to wait for services. If you can plan on arriving at off hours, the DMV will most likely be able to handle your request more quickly."

I'm sure the DMV knows when they'll be swamped with people. And if they know what the problem times are, they can do something about it. Like institute one of my ideas, or better yet, come up with their own. I'll bet DMV employees, being on the front lines, have a wealth of ideas to bring to the table. They may never have been asked.

Wednesday, June 13, 2007


Living In DC: A Customer Service Spectrum
There's a perfectly-situated mom&pop non-chain no-place-better-to-sit-in-the-city establishment on my block called Java House. I use it as my office daily from 2-5pm and sometimes later. The food's marvelous. Usually all you have to do is take a seat in the patio and one of the employees will take your order. Sooner or later.

There's enormous variation in the customer service I experience here, though. I'm talking light-years of difference. It all depends on who's working.

The weekend daily guy is absolutely awesome. After inquiring how your are (with genuine interest), he asks what kind of sugar you want with your ice tea (sweet-n-low, splenda, equal, sugar in the raw, or just plain old white), and wants to know many packets. Which he then he immediately delivers.

The weekday woman
is middle-aged and has been here for awhile. She's attentive and efficient, wastes no words, and appears often on the patio, so you're assured you won't have to wait. I've become such a regular that she'll just bring me my ice tea less than five minutes after I've sat down.

The weekday afternoon guy
is quiet but professional. He doesn't work every day, so you're not sure when you'll see him. More of an assistant manager, which means if he's the only one on, it may be a few minutes before you see him outside. In these cases, you can see him working inside, often tending to the big coffee bean roaster. He'll also bring me my drink before I order it.

The weekday afternoon young lady will often make you wait. She's always smiling, but sometimes you won't see that smile for 20 minutes. Sometimes it looks as if she's ignoring customers when she passes among the patio tables. While I wrote this post, I had to go inside to order.

Quirky, yes. Maddeningly annoying? Not really. No one who works here makes all that much money. But with the infestation of all those chain shops (Dupont Circle has three Starbucks - and you can see all three at once!) it makes me wonder if sometimes, the mom and pops count on quirky to save the day.

***

The accompanying picture to this post is from a Washington Post article on this very cafe. The author gets the atmosphere right, and I can see some of the patrons she describes. But there has been a huge increase in laptop use, which includes me!

Tuesday, June 12, 2007


Nobody Ever Asked Me To:

#1: Get my first raise.

I'm reading Timothy Ferriss's The 4-Hour Work Week and I was particularly impressed with the risks and chances he's taken throughout his life. It made me look at my background in a different light. I've always thought of myself as a low-risk/no-risk taker, a guy who'd rather be miserable with the status quo than chance getting called on the carpet for his actions.

But I've been able to identify times in my life when I actually did take risks. Tim's examples have helped me see that what I've previously thought were errors and faux pas actions can be taken as assertive and positive. In each case, I noticed that my success in the risk taking was due to my having started along the path, and nobody asked me to begin that journey.

Take my first job out of college, with the federal government. I noticed I should have been hired at a higher grade level since I had a college degree. I asked the personnel office about getting a raise. They said "we'll see what we can do." I went back to work.

A few days later, I get called into the Director's office. She's holding a form. She says: "I just received this from Personnel. They're asking me to sign it in order to raise your grade level. What do you have to do with this?"

"Well, I said, "I saw that people with a college degree should be hired at that grade level, and I just went to Personnel to talk to them about it."

The director continued. "We don't do things that way here. Employees should not be requesting pay raises. They must be approved by either myself or, to start with, your supervisor before official paperwork is started."

"Sorry," I said. "I didn't know, since I've just been here a month."

The director sits down, takes out a pen and signs the form. "However, I'm going to put this through and approve your new pay level."

I was a bit shocked. "Did I do something right or wrong here?" I wondered. "She's telling me I did something wrong, yet acting as if I did something right."

"Thank you," I said. "I won't do it again."

And that's how I got my first raise.

I need to remember that more often, and concentrate more on other times when I asserted myself, especially now since I'm trying to get myself to take more chances.

Monday, June 11, 2007


Broadway Tony Loses to Tony Soprano
and what the American Theatre Wing can do about it...

The Washington Post is reporting that this year's Tony Awards show (aired Sunday night, June 10) could be the least-watched Tony Awards ever. The American Theatre Wing (which co-produces the Tonys) blames The Sopranos finale over on HBO. I think it's because, for the majority of Americans, live theater (much less Broadway itself) is not relevant to their lives.

I propose that the awards be broadcast in an entirely different way, with grassroots support from those people across the world who are genuinely interested in the proceedings. The Tonys could take a lesson from Timothy Ferriss, who tells us on page 34 of his book The 4-Hour Work Week that we should "Emphasize Strengths, Don't Fix Weaknesses."

Broadway has a rabidly committed audience out there. The Tonys should stop playing to the general public.

Exactly how could they do this?


1. Broadcast the show in high definition not only nationwide, but to movie theaters in medium-large cities with active theater communities and to schools with good drama programs (as the Metropolitan Opera does now.)

2. Create "Throw Your Own Tony Awards" materials containing ideas (such as "gather people together and find a large-screen television to watch the show on") that will not only market the awards but show the fans that Broadway cares about their opinion (more on that below.) Include tips for everything - party theme, getting the best high definition signal, etc. Send it to anyone who wants it.

3. Hand out most of the awards before the curtain goes up on the actual ceremony itself.

4. Now for the big change: instead of mind-numbing presenter after presenter reading lists from cue cards, broadcast extended sections of the shows up for "Best Musical," as well as those with top actor/actress nominations. Give the audience background info in the toolkits. Let them know What The Story Is. The two musical excerpts I saw - from "Grey Gardens" and "Spring Awakening" - were energetic, but I can't tell you the most basic plot line for either of them.

5. Develop a new award category: America Votes for Tonys.

6. Allow the fans to vote, either by phone or online during the show, for their favorite musical (in each category) based on the scenes they've just seen (like on American Idol.)

7. Ignore the plays, at least for the telecast. In past shows, I've never seen an excerpt from a play work in generating my interest when shown on TV.

I'm sure the American Theatre Wing, home of the Tony Awards, struggles every year with making their awards telecast relevant to a national audience of non-theatergoers. But they're selling a product that most of us cannot purchase without committing a major amount of time and money to do so. In order to actually see a Broadway show, you have to reserve a hotel room (in advance, at least $250/night), travel to New York city (another outlay of at least $250), and purchase tickets (again, in advance, at around $100 per seat.) I've just spent over $500 and the orchestra hasn't even tuned up.

And while the American Theatre Wing may have data that shows an upturn in box office receipts for winning shows, have they ever tried to figure out if the awards telecast is responsible for developing interest in people who up until now have no interest in Broadway (or even just a little?)

I know they're trying to develop that interest. Last night's tag line was "There's a little bit of Broadway in everyone." But I didn't understand what they meant by that.

The show itself looked and felt just like any other awards show.

Support the audience that cares. Let them convert the masses.

Friday, June 08, 2007


Living in DC: The Dupont Circle Trash Phenomenon
At the end of a gorgeous spring weekend in Washington, DC, Dupont Circle's trash cans will be overflowing with mountains of coffee cups, newspapers, etc.

I admit to doing what everyone else does - placing my empty drink container somewhere within a pile of trash with the precision of an artist, so I won't cause a trashvalanche. The result - twice the amount of garbage for the container, and cups etc. littering the surrounding area.

You'd think we'd walk a couple more blocks to a much emptier trash receptacle. I finally caught on and started doing that just this year. Certainly DC doesn't want to have to pay a waste management company to double their collection runs each weekend.

This problem isn't endemic to Dupont. Today in Seth Godin's post "It's always like this," Seth speaks of the overflowing garbage cans at the Javits Center in NYC in the same breath with another problem: Not enough chairs and tables (not to mention those trash cans) for thousands of convention participants.

While the Dupont Circle Phenomenon is easily solvable through our own awareness - "maybe I'll just carry this Starbuck's cup home" - convention-goers don't really have that option. I'm surprised (although I shouldn't be) that the Javits Center doesn't police the trash situation round the clock (or at least in the daytime.)

In both cases though you'd think the Powers That Be would take action (the National Park Service and the Javits organization), since garbage strewn about says "We Don't Care!"

***
I can see another reason, not mentioned in Seth's post, why the Javits Center limitis the comfortable seating, however. After years of conference planning myself, I can hear the associations saying "We don't want people to rest because we want them walking by, and into, the exhibitor's booths! If we put out more chairs and tables, everyone will congregate there, and the exhibitors will chew us out for diverting potential customers!"

Thursday, June 07, 2007


The Big Eye Blinks
According to USA Today, CBS has ordered up another seven episodes of Jericho!

We'll all be able to see what happened after all the shooting started.

Now the Jericho writers can add a gay character (although that may be too much to ask.)

I see CBS's decision as an excellent customer service action.

Next time, can we order it without nuts?

Wednesday, June 06, 2007


It May Not Be Your Passion If:

#12 - You're finely crafting in an arena that calls for quickfastandinahurry.


My "career" in writing drama has always frustrated me in one aspect - I'm neither a fast nor a prolific writer. It took me a long, long time to make characters and plot work together, not to mention dialogue and description. Sometimes months would go by while I labored over the same tired scene, and then one day I'd get slammed with a burst of brilliance on how to make it work. This type of crafting works rather well in the theatre world. But in screenwriting? You need to have multiple scripts tossed around at any single time - and even then you'll probably get a "pass" (i.e., not interested) on each one. So you have to go back and churn out more. Trouble is, I'm just not that kind of writer, and I will never be.

Even though I've "technically" given up on screenwriting - or to put it more positively, I'm exploring the zillion other options I'm interested in - I still play with ideas in my head. Like the superhero outfit that takes the wearer's body and transforms it to finely-tuned muscularity - but only in the wearer's eyes. So while this idea fascinates me, I know it would probably be another two years before I get anything down on paper that I would trust showing to anyone. I'm just not the quickfastandinahurry kind of craftsman!

Read the other posts in this series...

Monday, June 04, 2007


TCM's Rare Misstep
While Tom Shales over at The Washington Post reviews Turner Classic Movies' "Screened Out," their month-long investigation of "Gay Images in Film," I'll contribute my thoughts on their summer-long festival of family-friendly flicks, "Funday Night at the Movies."

The series began last night with the #1 family-friendly movie ever made - The Wizard of Oz (flying monkeys nothwithstanding.) Tom Kenny intro'd the movie, hosting a bunch of "tween" kids on a clubhouse-type set. This misstep here is the concept. We were led to believe, in the previews over the past month, that we'd gain some insight into the films by having all these kids around. However, Tom looked stiff as he reacted to the camera lens, giving me the impression he was reading from cue cards. The kids sat around without much to do, other than almost destroy a prop (on purpose). After the film, Tom provided some low-energy tall tales surrounding those monkeys, and then frightened the kids away with an unopened box of them.

It came across as erzatz Nickleodeon. At least "The Wizard" wasn't interrupted for additional shenanigans.

And then there's the whole "repackaging" aspect of this new endeavor. More on that in a bit.

Tom Shales rightly believes TCM is the classiest cable channel. And their original programming, mostly documentaries on stars and genres, is top notch. So I can forgive them this brief respite from brilliance. Hopefully they'll get this format together for future shows.

But I'm still left with a feeling they're just repackaging the same TCM stuff, and not trying anything new. Years ago, when I was a radio announcer and station music director in the wilds of New Hampshire, the general manager came to me with a new idea she and the sales staff were working on. "Jukebox Saturday Night," they called it, and the idea was to sell one hour blocks of ads to a client, who would "sponsor" the hour. "Great," I said. "Do we get to buy some new music, maybe expand our library of 50's and 60's tunes?"

"Oh no," said the GM. "We're going to work with the music we've got."

Jukebox Saturday Night never did get plugged in. I don't think the potential "sponsors" weren't all that thrilled with it, but I'll never know if additional music would have made the difference.

I'll be checking out TCM next Sunday night to see what they do next with this "Funday" idea.

Friday, June 01, 2007


A Few Early Steps
Liz Strauss has posted the first submissions to her "Metaphor Project," which asked for bloggers to tell what metaphors they use when talking about this method of online communication.

I'm excited because I've received very positive feedback from a number of sources on my "Whale Metaphor." Big thanks from me to Liz for including my metaphor in this early round!

Heres' the list - they're a richly varied group, and hopefully one will catch your eye and deepen your understanding!

What metaphor do you use to explain blogging? at Ian’s Messy Desk
Blogging Metaphor–The Salad Bar Blog at Word Sell
My blog is a smorgasbord, come and eat… at Juggling Frogs
Feeding on Plankton at krooz
My Preferred Metaphor for Business Blogging at Business and Blogging
10 reasons why blogging is like dating” at Romance Tracker
Equestrian Ecstasy - Portal to another Reality at INNside Innkeeping in Montana
Blogging Metaphors: Bridge-Building at Middle Zone Musings
Blogging Metaphor: Blogging is like Exercise at Virtual Impax
My Blogging Metaphor: BNI at Kiss2
Why Conversational Blogging Is Like A LineConga at dawudmiracle
Blog 101 and the New Cocktail Party at What Would Dad Say

It's taken me awhile to get used to comments, memes, and other online conversation builders. I hate to be thought of as a "lurker," someone who reads blogs and doesn't leave his mark through a comment or some other means. There's been times I've drafted a comment, but end up deleting it, thinking it's bogus or uninteresting. So, when I receive great comments like Dawud Miracle's and Maria Palma's on my Passion series, it builds up my confidence and energy to get out there and talk some more!

Thursday, May 31, 2007


Then There's The High Cost Of Gas
I've been considering how much time I've spent over the last twenty years on getting ready to go to work and the actual travel to work. The past few years I've been lucky enough to have an office within walking distance of home. But I've also spent countless hours commuting in traffic as well as doing the sardine thing in public transportation. Those hours add up. Hours that I could be doing something else - hours that I could have actually been working.

And I'm not the only one focusing on this issue.

There's an awesome article in today's New York Times all about the amount of time we waste every day at work. (Although Lisa Belkin seems to think that time surfing Amazon is time working.)

The Times article comes on the heels of the CBS Sunday Morning piece* (May 27) on Extreme Commuters - workers who travel two hours or more to get to their jobs. (Although no one mentioned their enormous carbon footprints.)

And both are related to a recently published productivity book: The 4-Hour Work Week.

I'm currently working out of my home - and I love it. I get up early and BAM! I'm at my computer. I do research at all hours. I take advantage of the current gorgeous DC weather to laptop it outside (and give my brain additional stimulation other than four beige walls.) I don't have to make my lunch until I'm ready to eat it.

I could get used to this. I'm exploring how to make it my permanent work situation.

Plus, just think of the massive increase in quality work as well as huge savings in energy consumption if telecommuting were available on a widespread basis.

Now if this weather would just continue...

*No link to CBS because I mad at them for cancelling Jericho.

Wednesday, May 30, 2007


It May Not Be Your Passion If:

#11 - Your passion’s in a field where there’s a huge gap between amateur and professional – and you won’t be happy until you ascend to the very top.

I’m not talking about neurosurgery here. Or the always-identified “rocket science.”

I’m speaking about Olympic downhill skiing, Broadway musical composing, WWE wrestling, and other endeavors that take a certain type of talent, years of learning, body type and/or physical expertise.

The key here is knowing where you’re going to be happy. If your passion means that you’d be blissful just being associated with these types of areas, then by all means go for it. Flexibility will get you far.

But if you’re betting the farm on scaling the heights, and disregarding anything else until you reach it (or don’t), then maybe it’s the wrong mountain to climb.

Trouble is, we’re bombarded with images and stories every day of the “everyman/everywoman” who labors in a non-glam career, then makes it through The Labyrinth and is acclaimed the “next American Idol.”

Realistically, we have better chances of being struck by lightning.

I’m not dissing anyone’s dreams here. Dreams are important. They’re motivating. Sometimes they can get us through a particularly awful day. They even come true.

I’m saying that there’s bliss in being “amateur,” if you get “professional” right.

For an explanation of what I mean by that, I invite you to read screenwriter John August’s incredible post “Professional Writing and the Rise of the Amateur.” He explains it and is entertaining at the same time!

Previous posts in this series:


#1: You're in love with the idea of your passion, but you can't stand the component parts.

#2 - You and your passion have a long distance relationship (and you aren't willing to move.)

#3 - Pursuing your passion clashes big time with your personality.

#4 - In pursuit of your passion you end up doing things that might be hazardous to your health.

#5 - You say it's your passion, but you spend 100% of your "free," non-work time doing just everything else BUT working on what you say you love.

#6 - In considering your passion, you experience "Klondike Thinking."

#7 - You go into debt because the financial costs of practicing it are way too high.

#8 - You don't believe your passion's barriers to entry pertain to you.

#9 - Pursuing your passion cuts you off from family and/or friends.

#10: It's more about seeing your name connected to an outcome than your deep down enjoyment.

Tuesday, May 29, 2007


Feeding on Plankton
The always-readable Liz Strauss over at the perpetually helpful Successful and Outstanding Bloggers has asked the blogging world for our metaphors on blogging.

I immediately thought of The Whale Metaphor. (Although the accompanying picture to this post is not a whale but a "basking shark," because I couldn't find a good whale picture to illustrate my point.)

When I first started blogging, I'd read tons of blog entries at a bunch of blogs, each entry just a paragraph or two. And each containing one or two bits of valuable information. I was a whale cruising through the vast Internet ocean, straining seawater for microscopic plankton (thousands of bits of information in my case, and the basis of nutrition in the whale's case.)

I continue to travel through the Internet in the same way - but now I'm one of the plankton in addition to the whale.

Of course, if you take an analogy too far, it falls apart. So I'll leave it at that broad brush stroke, and won't get into comparing the shark's huge open jaws to the huge open mind I find helps me understand what's out there.

So, whenever I explain what blogging is like to someone who is unfamiliar with it, I take them to SeaWorld (figuratively, of course!)

Photo by Chris Gotschalk, obtained at Wikimedia Commons.

Sunday, May 27, 2007


No Mo
A nuclear shockwave went through the nation this week. CBS cancelled Jericho. After killing off Gerald McRaney in the season finale, and slamming into a blackout just as Jericho started firing their remaining ammo at New Bern, we now find that we cannot go back to this post-nuclear landscape and Find Out What Happens.

Jericho was the first ongoing-plot drama I've religiously watched in a long long time. But I've got a thing for post-apocalyptic storylines. I'm going to miss it.

But maybe not. At petitiononline.com you can add your voice to the 88,263 others calling for CBS to bring Jericho back.

Remember Star Trek back in the sixties? (I'm showing my age here.) How it was cancelled after three seasons, to the dismay of die-hard fans? And look at today - I believe you can find a rerun playing somewhere in the world at any hour of any day.

I'm not surprised Jericho was cancelled. Without going into its ratingzzzz (which I haven't been following), or how much money it has or hasn't made for CBS, I'll give a couple of my opinions on Why The Show Is No More.

1. I felt the writers didn't know where they were going. I liked the fact that the town faced a tough winter (in spite of the fact that somehow, many of their trees stayed green.) But there's only so much a writer can do with "we don't have enough food to last until spring, what are we gonna do?"

2. The "mystery" aspects of Robert Hawkins' character became less and less mysterious. The whole FBI-CIA-whoever-they-are skullduggery seemed like it was happening in a different show entirely.

But I still liked the show! Come on, CBS - show me some customer service! If you really valued me as a customer, you'd search out my opinion on Jericho. You'd put out a call across the country and around the world for ideas. Run a contest to develop a new character! Or the plotline for an episode!

Here's one from me - develop a story that deals with how gays are treated in the "[new]SA." Would gay and lesbian citizens be seen as detrimental, due to the lower population? Would the heterosexuals see LBGTQs as people who aren't pulling their weight? people? Bring a gay character in, and let the townsfolk deal with him or her.

After major conflict, I think they'd run him or her out of town on a rail.

We might just have to face reality, though, since Hollywood only cares about money (and not even your money, but the money from advertisers). We may never find out what happens. So here's a thought: for anyone still mourning the passing of Jericho, a suggestion: pick up a copy of Cormac McCarthy's novel The Road. Pretend that the father and son are characters you haven't met in the Jericho series. And take it from there...

Friday, May 25, 2007


Things You Can't Buy In DC
At the start of my previous cruise (late January), I stopped in a Miami drugstore to pick up a couple of items. I bought Purell Hand Sanitizer/Ocean Mist, as well as a bag of Cinnamon Fire Jolly Ranchers.

The Jolly Ranchers were intense! And I really liked the Purell scent. After the cruise, just the small amount I had left over put me back on the boat.

I looked for these items here in DC. But while I found Purell in unscented as well as aloe vera versions, and bag after bag of Jolly Rancher original flavors, I could not find Ocean Mist and Cinnamon Fire.

No matter where I looked.

Fast forward to last weekend. I'm in Fort Lauderdale visiting a friend. I stop in a Walgreen's to pick up some toothpaste, and followed up on a hunch. I'm in Florida - would Fire and Mist be readily available?

There they were. Both of them. Exactly what I've been looking for. So I bought up a bunch of each and packed them in my suitcase.

What I want to know is - why can't I get these in DC?

Thursday, May 24, 2007


It May Not Be Your Passion If:

#10: It's more about seeing your name connected to an outcome than your deep down enjoyment.

Also known as "Name in Lights" syndrome. A few years back, I was walking through Broadway (NY) with a friend. I pointed to the marquees of the famous theaters we passed. "One day," I said, in almost mock seriousness, "my name's gonna be up there!" My friend still speaks with me to this day, after I subjected him to this obvious behavior, considering where we were. It wasn't until years later, when I actually had "my name in lights" (although not in NYC), that I realized it wasn't all that it seems in the movies. Nothing magically changed. I still had all my old fears and insecurities. I just had a few more people telling me my writing was fantastic. There was a quick learning curve after that, as I understood exactly how awards and recognition (even just a little) can't take the place of just getting out there and living life.

#1: You're in love with the idea of your passion, but you can't stand the component parts.

#2 - You and your passion have a long distance relationship (and you aren't willing to move.)

#3 - Pursuing your passion clashes big time with your personality.

#4 - In pursuit of your passion you end up doing things that might be hazardous to your health.

#5 - You say it's your passion, but you spend 100% of your "free," non-work time doing just everything else BUT working on what you say you love.

#6 - In considering your passion, you experience "Klondike Thinking."

#7 - You go into debt because the financial costs of practicing it are way too high.

#8 - You don't believe your passion's barriers to entry pertain to you.

#9 - Pursuing your passion cuts you off from family and/or friends.

Wednesday, May 23, 2007


Where's the customer service for screenwriters?

Although I have "officially" given up the screenwriting game, I continue drifting off to sleep at night running scenes and dialogue from Ed Maxx: Zombie Destroyer* in my head. You might think it would give me nightmares, but no. I prefer my nightmares to come from other sources. Cormac McCarthy's stunning and awesome novel "The Road" is currently furnishing them with images quite well.

Who knows - maybe I'll find the fun in going back and giving Ed Maxx another try at setting his life straight.

If I do, I'll of course maintain the opinion that Hollywood doesn't give a damn about us, the customers for its peculiar sort of merchandise. Hollywood has never asked me what kinds of movies I want to see. And the town is particularly hostile to screenwriters, especially those of us who prefer to live somewhere other than Los Angeles.

And so I find it harder and harder to care at all about what is being offered on screens here in DC. This is unfortunate, since the "hinterland screenwriter" could be one of the film industry's most ardent supporters. After all, we're the ones who:

  • pay $8 to see a movie - two or three times;
  • watch the DVD a second time, with the director's commentary running;
  • sometimes watch it with the commentary running the first time;
  • watch all the deleted scenes, once with commentary, once without;
  • look up all the bit part actors' names on IMDB;
  • can tell you who Natalie Kalmus was;
  • sit on our festering scripts because we're too scared they may be totally worthless (as most script readers claim they are);
  • would benefit from a system where we could be matched up with writing partners who could complement us;
  • believe that every dozen years or so, we'll come out of a movie theatre transformed.

*Ed's a DC-based lawyer who wakes up one morning to find that the world has degenerated into two camps - zombies and a very few humans. He rapidly finds that he's destined to flip back and forth between this alternate universe, and his real life, where he's got to deliver enough billable hours to become partner, get married, survive encounters with the walking dead and find a way to make the flipping stop.